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Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice

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  • Nitika Garg
  • J. Jeffrey Inman
  • Vikas Mittal

Abstract

We examine the interplay between incidental affect and task-related affect in the context of consumer choice. Specifically, we examine the differential impact of two discrete negative affective states-anger and sadness-vis--vis a neutral affective state. We replicate Luce's ( 1998 ) finding that people are more likely to rely on a status quo option when they have to make emotionally difficult trade-offs. However, incidental affect moderates this effect such that angry individuals are more influenced by task-related affect, while sadness is less influenced by it. These findings support our thesis that consumers experiencing different negative emotions display differential reliance on avoidance choice strategies such as choosing the status quo. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Nitika Garg & J. Jeffrey Inman & Vikas Mittal, 2005. "Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 154-159, June.
    • Handle: RePEc:oup:jconrs:v:32:y:2005:i:1:p:154-159
    DOI: 10.1086/426624
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    Citations

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    Cited by:

    1. Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
    2. Agrawal, Nidhi & Han, DaHee & Duhachek, Adam, 2013. "Emotional agency appraisals influence responses to preference inconsistent information," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 87-97.
    3. Jatinder J. Singh & Nitika Garg & Rahul Govind & Scott J. Vitell, 2018. "Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments," Journal of Business Ethics, Springer, vol. 151(1), pages 235-248, August.
    4. Scott J. Vitell & Robert Allen King & Jatinder Jit Singh, 2013. "A special emphasis and look at the emotional side of ethical decision-making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 74-85, June.
    5. Yury Shevchenko & Bettina von Helversen & Benjamin Scheibehenne, 2014. "Change and status quo in decisions with defaults: The effect of incidental emotions depends on the type of default," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(3), pages 287-296, May.
    6. Carrie R. Leana & Vikas Mittal & Emily Stiehl, 2012. "PERSPECTIVE—Organizational Behavior and the Working Poor," Organization Science, INFORMS, vol. 23(3), pages 888-906, June.
    7. Zhai, Xueting & Zhong, Dixi & Luo, Qiuju, 2019. "Turn it around in crisis communication: An ABM approach," Annals of Tourism Research, Elsevier, vol. 79(C).
    8. repec:cup:judgdm:v:9:y:2014:i:3:p:287-296 is not listed on IDEAS
    9. Hong, EunPyo & Park, JungKun & Jaroenwanit, Pensri & Siriyota, Kampanat & Sothonvit, Arpasri, 2023. "The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

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