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Children and Commercial Persuasion: An Attribution Theory Analysis

Author

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  • Robertson, Thomas S
  • Rossiter, John R

Abstract

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Suggested Citation

  • Robertson, Thomas S & Rossiter, John R, 1974. "Children and Commercial Persuasion: An Attribution Theory Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 13-20, June.
    • Handle: RePEc:oup:jconrs:v:1:y:1974:i:1:p:13-20
    DOI: 10.1086/208577
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    Citations

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    Cited by:

    1. Erik Hunter & Per Davidsson, 2007. "Celebrity entrepreneurship: communication effectiveness through perceived involvement," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 4(5), pages 505-527.
    2. Robert Aitken & Leah Watkins, 2017. "“Harm or Good?”: Consumer Perceptions of Corporate Strategic Giving in Schools," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(2), pages 406-432, July.
    3. Piachaud, David, 2007. "Freedom to be a child: commercial pressures on children," LSE Research Online Documents on Economics 6206, London School of Economics and Political Science, LSE Library.
    4. Béatrice Parguel & Florence Benoît-Moreau, 2008. "Le rôle de la congruence entre l'enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'attribution," Post-Print halshs-00271742, HAL.
    5. David Piachaud, 2007. "Freedom to be a Child: Commercial Pressures on Children," CASE Papers case127, Centre for Analysis of Social Exclusion, LSE.
    6. Béatrice Parguel & Florence Benoît-Moreau & Fabrice Larceneux, 2011. "How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication," Journal of Business Ethics, Springer, vol. 102(1), pages 15-28, August.
    7. Butt, Muhammad Mohsin & de Run, Ernest Cyril, 2011. "Do target and non-target ethnic group adolescents process advertisements differently?," Australasian marketing journal, Elsevier, vol. 19(2), pages 77-84.
    8. Mohamed M. Mostafa, 2008. "Through the Eye of a Child," Global Business Review, International Management Institute, vol. 9(2), pages 243-255, August.
    9. Golovacheva, E., 2016. "When consumers activate persuasion knowledge: Review of antecedents and consequences," Working Papers 6440, Graduate School of Management, St. Petersburg State University.
    10. Clinton Gudmunson & Ivan Beutler, 2012. "Relation of Parental Caring to Conspicuous Consumption Attitudes in Adolescents," Journal of Family and Economic Issues, Springer, vol. 33(4), pages 389-399, December.
    11. Raghbir Singh & Pavleen Kaur, 2014. "Maternal Attitude towards TV Advertising in India," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(2), pages 160-173, May.
    12. repec:dau:papers:123456789/4687 is not listed on IDEAS
    13. Ajay Kumar & Ruchi Sharma, 2017. "Perceived Influential Aspects of TV Advertising," Paradigm, , vol. 21(2), pages 192-210, December.
    14. Wen, Na & Lurie, Nicholas H., 2019. "More Than Aesthetic: Visual Boundaries and Perceived Variety," Journal of Retailing, Elsevier, vol. 95(3), pages 86-98.
    15. Béatrice Parguel & Florence Benoît-Moreau, 2008. "Le rôle de la réputation sociétale de l'enseigne dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'attribution," Post-Print halshs-00271737, HAL.
    16. repec:cep:sticas:/127 is not listed on IDEAS
    17. Banu Dincer & Caner Dincer, 2022. "Sustainable Communication; Perceived Motivation and Nature of the Commitment," Sustainability, MDPI, vol. 14(15), pages 1-11, August.
    18. Yasare Aktas Arnas*, 2016. "Children’S Understanding Of Television Commercials: A Qualitative Approach," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 2(1), pages 45-51.
    19. Béatrice Parguel & Florence Benoît-Moreau, 2008. "Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation," Post-Print halshs-00287120, HAL.
    20. Ariel Chernin, 2008. "The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 101-118, January.
    21. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    22. van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.
    23. repec:dau:papers:123456789/2554 is not listed on IDEAS
    24. repec:dau:papers:123456789/2743 is not listed on IDEAS

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