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Feminist Thought: Implications for Consumer Research

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  • Bristor, Julia M
  • Fischer, Eileen

Abstract

This article applies three distinct feminist perspectives to critique scientific objectivity, and the problematic, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship. Copyright 1993 by the University of Chicago.

Suggested Citation

  • Bristor, Julia M & Fischer, Eileen, 1993. "Feminist Thought: Implications for Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 518-536, March.
    • Handle: RePEc:oup:jconrs:v:19:y:1993:i:4:p:518-36
    DOI: 10.1086/209320
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    Cited by:

    1. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    2. Venkatraman, Meera, 2013. "Consuming digital technologies and making home," Journal of Business Research, Elsevier, vol. 66(12), pages 2626-2633.
    3. Spears, Nancy & Amos, Clinton, 2014. "Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising," Journal of Business Research, Elsevier, vol. 67(4), pages 441-448.
    4. Sophie Duncan‐Shepherd & Kathy Hamilton, 2022. "“Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1597-1616, December.
    5. Avery, Jill, 2012. "Defending the markers of masculinity: Consumer resistance to brand gender-bending," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 322-336.
    6. Schiele, Kristen & Louie, Lauren & Chen, Steven, 2020. "Marketing feminism in youth media: A study of Disney and Pixar animation," Business Horizons, Elsevier, vol. 63(5), pages 659-669.
    7. Barbara Orser & Catherine Elliott & Joanne Leck, 2013. "Entrepreneurial Feminists: Perspectives About Opportunity Recognition and Governance," Journal of Business Ethics, Springer, vol. 115(2), pages 241-257, June.
    8. Ranjitha G.P. & Anandakuttan B. Unnithan, 2018. "Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 33-44, January.
    9. Apoorva Bharadwaj & Ritu Mehta, 2017. "Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(3), pages 179-191, September.
    10. Vassiliki Grougiou & George Balabanis & Danae Manika, 2020. "Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?," Journal of Business Ethics, Springer, vol. 164(1), pages 1-16, June.
    11. Nivedita Srivastava & Shreekumar K. Nair, 2011. "Androgyny and Rational Emotive Behaviour as Antecedents of Managerial Effectiveness," Vision, , vol. 15(4), pages 303-314, December.

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