IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v15y1988i1p122-28.html
   My bibliography  Save this article

Sex Typing and Consumer Behavior: A Test of Gender Schema Theory

Author

Listed:
  • Schmitt, Bernd H
  • Leclerc, France
  • Dube-Rioux, Laurette

Abstract

No abstract is available for this item.

Suggested Citation

  • Schmitt, Bernd H & Leclerc, France & Dube-Rioux, Laurette, 1988. "Sex Typing and Consumer Behavior: A Test of Gender Schema Theory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 122-128, June.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:122-28
    DOI: 10.1086/209151
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209151
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209151?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sandeep Singh & Anand Sapre & Swati Kewlani, 2016. "Differential Priming of Gender and Coupling of Affect and Cognition in Anthropomorphic Stimulation," Metamorphosis: A Journal of Management Research, , vol. 15(2), pages 91-101, December.
    2. H.M.R.P. Herath & W.M.C.B. Wanninayake, 2009. "Gender of the Consumer and Service Quality," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 4(2), pages 5-13, October.
    3. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
    4. Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
    5. Daniel Michael Vasiliu, 2012. "Men versus Women in the Sale of Financial Products," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 4(4), pages 68-75, August.
    6. Krueckeberg, Harry F., 1990. "Retail Food Store Employee Influence On Customer Shopping Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(1), pages 1-18, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:15:y:1988:i:1:p:122-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.