Men versus Women in the Sale of Financial Products
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- Schmitt, Bernd H & Leclerc, France & Dube-Rioux, Laurette, 1988. "Sex Typing and Consumer Behavior: A Test of Gender Schema Theory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 122-128, June.
- Sunden, Annika E & Surette, Brian J, 1998. "Gender Differences in the Allocation of Assets in Retirement Savings Plans," American Economic Review, American Economic Association, vol. 88(2), pages 207-211, May.
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customer orientation; customer advisor; customer care; financial services; genre;All these keywords.
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