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The free-rider deficit in the demand for farm animal welfare-labelled meat

Author

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  • Reinhard Uehleke
  • Silke Hüttel

Abstract

This paper examines the consumers’ stated demand for a farm animal welfare label in Germany, where we contrast stated demand in an individual and a collective decision situation. Under the collective decision framing, we find significantly higher support rates for animal welfare-labelled products, indicating the possible existence of free-rider behaviour. In addition, we find determinants of the choice for labelled meat to differ: while normative demeanour is important in both frames, only in the individual purchase situation expected better taste is relatively more important than normative considerations about farm animal welfare. These findings question the success of such labels.

Suggested Citation

  • Reinhard Uehleke & Silke Hüttel, 2019. "The free-rider deficit in the demand for farm animal welfare-labelled meat," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 46(2), pages 291-318.
    • Handle: RePEc:oup:erevae:v:46:y:2019:i:2:p:291-318.
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    File URL: http://hdl.handle.net/10.1093/erae/jby025
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    Citations

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    Cited by:

    1. Lai, Yufeng & Boaitey, Albert & Minegishi, Kota, 2022. "Behind the veil: Social desirability bias and animal welfare ballot initiatives," Food Policy, Elsevier, vol. 106(C).
    2. Uehleke, Reinhard & Seifert, Stefan & Hüttel, Silke, 2020. "Animal welfare and production efficiency in German pork production," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305600, German Association of Agricultural Economists (GEWISOLA).
    3. Martin C. Parlasca & Matin Qaim, 2022. "Meat Consumption and Sustainability," Annual Review of Resource Economics, Annual Reviews, vol. 14(1), pages 17-41, October.
    4. Uehleke, Reinhard & Seifert, Stefan & Hüttel, Silke, 2020. "Animal welfare and production efficiency in German pork production," 94th Annual Conference, April 15-17, 2020, K U Leuven, Belgium (Cancelled) 303695, Agricultural Economics Society - AES.

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