An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing
AbstractMeasures that purport to represent variation in consumption have been put forward without adequate investigation into their validity, thus hampering a direct comparison of results obtained in empirical studies on this subject. This paper discusses measures for variation in consumption that have been proposed scattered through the economics and marketing literature, and investigates their validity with LISREL. Two subsets of measures are identified, relating to variation at the product level and variation at the attribute level, respectively. High reliability and convergent validity is achieved within each of the two subsets of measures, and discriminant validity is found between the two sets. Copyright 1990 by Oxford University Press.
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Bibliographic InfoArticle provided by Foundation for the European Review of Agricultural Economics in its journal European Review of Agricultural Economics.
Volume (Year): 17 (1990)
Issue (Month): 1 ()
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- Dekimpe, M.G. & Steenkamp, J. & Mellens, M. & Vanden Abeele, P., 1997. "Decline and variability in brand loyalty," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358795, Tilburg University.
- Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
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- Fiona MacPhail, 1998. "Moving Beyond Statistical Validity in Economics," Social Indicators Research, Springer, vol. 45(1), pages 119-149, November.
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