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Front-of-Package Nutritional Labels and Consumer Beverage Perceptions

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Author Info

  • Hyeyoung Kim
  • Lisa A. House
  • Gail Rampersaud
  • Zhifeng Gao
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    Abstract

    The pressure to find solutions for high rates of obesity and overweight in the U.S. population has led industry groups to introduce voluntary front-of-package (FOP) nutritional labeling for beverages. This research examines the impact of these labels on consumers' perceptions of the healthiness of beverages. Though consumers reacted differently depending on the information in the label, in general, the perception of milks and 100% juices decreased, while perception of soft drinks and less than 100% juice drinks increased. If the purpose of FOP labels is to encourage healthier choices, the changes observed appear to be at odds with the goal. Copyright 2012, Oxford University Press.

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    Bibliographic Info

    Article provided by Agricultural and Applied Economics Association in its journal Applied Economic Perspectives and Policy.

    Volume (Year): 34 (2012)
    Issue (Month): 4 ()
    Pages: 599-614

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    Handle: RePEc:oup:apecpp:v:34:y:2012:i:4:p:599-614

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    Cited by:
    1. Kim, Hyeyoung & House, Lisa A., 0. "Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association.
    2. Kim, Hyeyoung & House, Lisa A., 2014. "Linking Consumer Health Perceptions to Consumption of Nonalcoholic Beverages," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(1), April.

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