Prognostic Model for Employer Brand, Talent Attraction, and Employee Retention through Employee Value Proposition

In a steadily contracting global talent pool, organizations use the employee value proposition to create an employer brand and attract and retain talent. Without essential pointers of value propositions, numerous organizations miss out on a capable business apparatus by not creating or keeping up their employee value proposition and employer brand accurately. However, the precise representation of an arrangement of employee value proposition and employer brand phenomena can be inspired with this study. This study investigates the present condition of knowledge about the employee value proposition and employer brand. It distinguishes the different aspects of the employer brand building, which are reasonably developed and incorporated in the framework. The prognostic model proposed in this study provides pointer concerning employer brand for organizations and their human resource managers to enhance effective talent attraction and retention selections. This study searches down linkages of various aspects of employer branding by making utilization of applicable logical information. Moreover, the theoretical propositions defined and clarified the significant associations through the framework and prognostic model. The outcome of the study recommended that employer brand in most of the cases is affected by group needs, with a differentiated Employer Value Proposition, HR procedures, communication of the employer brand, and brand consistency along with the evaluation of employer branding endeavors.