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How to Enter Ethiopian Market: A Strategic Case Study

Author

Listed:
  • Indranil Bose

    (University of Bolton, United Arab Emirates)

  • Aamir Hussain

    (University of Bolton, United Arab Emirates)

Abstract

This study concentrates on international expansion of Gul Ahmed Textile Mills Limited (Gul Ahmed) based in Pakistan to Ethiopia. As the target country is facing huge scarcity of textile industry which this case study shall focuses in a greater detail with the help of PESTEL and CAGE frameworks applied. Moreover, this study will also evaluate the competition and threats of the new market and determine the marketing strategies to be implemented considering the norms and culture of Ethiopia. At the end, the authors conclude with the major risks and threats vulnerability that are associated in the international trade and plausible recommendations to diminish and logically reduce the risks to run business operations successfully.

Suggested Citation

  • Indranil Bose & Aamir Hussain, 2020. "How to Enter Ethiopian Market: A Strategic Case Study," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 9(1), pages 1-11, March.
    • Handle: RePEc:ods:journl:v:9:y:2020:i:1:p:1-11
    as

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    References listed on IDEAS

    as
    1. Hanna Olasiuk, 2017. "Competitive Forces on the Ukrainian Pharmaceutical Market: Evaluation Aspects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 186-196, September.
    2. Tewodros Makonnen Gebrewolde & James Rockey, 2023. "The effectiveness of industrial policy in developing countries: causal evidence from Ethiopian manufacturing firms," Journal of Development Effectiveness, Taylor & Francis Journals, vol. 15(2), pages 196-222, April.
    3. Maria Rosaria Marcone, 2014. "Market Segmentation Strategies: A Moderate Role of Product Complexity," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 3(4), pages 238-244.
    4. Kobylianska, A.V., 2019. "Enterprises’ openness to global economy: mega-regional framework," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 8(4), pages 189-195, December.
    5. Felix Naschold, 2013. "Welfare Dynamics in Pakistan and Ethiopia -- Does the Estimation Method Matter?," Journal of Development Studies, Taylor & Francis Journals, vol. 49(7), pages 936-954, July.
    6. Thomas E. Lambert, 2018. "Does Innovation Chase Profits, or Do Profits Chase Innovation?," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(3), pages 141-146, September.
    7. Bobir Tursunov, 2017. "Role of Managing Industrial Stocks in Increasing of Textile Enterprises Capacity," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(4), pages 260-266, November.
    8. Gera Workie Woubante & Abebaw Bizuneh Alemu & Senait Asmelash Gebrehiwot, 2019. "Ensure optimum profit using linear programming a product-mix of textile manufacturing companies," International Journal of Mathematics in Operational Research, Inderscience Enterprises Ltd, vol. 14(3), pages 389-406.
    9. Okereke, Chukwumerije & Coke, Alexia & Geebreyesus, Mulu & Ginbo, Tsegaye & Wakeford, Jeremy J. & Mulugetta, Yacob, 2019. "Governing green industrialisation in Africa: Assessing key parameters for a sustainable socio-technical transition in the context of Ethiopia," World Development, Elsevier, vol. 115(C), pages 279-290.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    PESTEL; SWOT; risks; investments; textile market; Ethiopia;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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