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Estudio de los factores de compra de productos retro y segmentación del mercado potencial retro

Author

Listed:
  • Clemente Ricolfe José S.

    (Universidad Politécnica de Valencia)

  • Buitrago Vera Juan M.

    (Universidad Politécnica de Valencia)

  • Sendra Emper Eva

    (Universidad Politécnica de Valencia)

Abstract

This paper aims to analyze the behavior of potential retro products buyers. A bibliographical review has allowed defining the motives to buy this type of products. However, it should be emphasized that there is scarcely any quantitative information on the reasons to purchase and the segmentation of the potential retro product market. Using the data collected by means of a survey, a factor analysis and a cluster analysis have been performed. As a result, there are three factors of retro product purchase: characteristics of product, present differentiation feelings and past feelings. Furthermore, the existence of two differentiated segments has been detected: emotive consumer and commercial consumer.

Suggested Citation

  • Clemente Ricolfe José S. & Buitrago Vera Juan M. & Sendra Emper Eva, 2013. "Estudio de los factores de compra de productos retro y segmentación del mercado potencial retro," Contaduría y Administración, Accounting and Management, vol. 58(1), pages 225-250, enero-mar.
    • Handle: RePEc:nax:conyad:v:58:y:2013:i:1:p:225-250
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    References listed on IDEAS

    as
    1. Holbrook, Morris B, 1993. "Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 245-256, September.
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