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Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy

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  • Darcen Esau

    (Department of Community, Culture and Global Studies, UBC Okanagan, Kelowna, BC V1V 1V7, Canada)

  • Donna M. Senese

    (Department of Community, Culture and Global Studies, UBC Okanagan, Kelowna, BC V1V 1V7, Canada)

Abstract

Tourists visit wine and culinary destinations for unique, geographically indicated experiences that are place specific. The objective of this research is to understand how the transformational potential of experiential wine and culinary tourism best promotes sustainability in the context of international educational travel. Our case study in the iconic Chianti Region of Italy applies a ‘Hopeful Tourism Enquiry’ perspective and focuses on participatory, co-transformative learning, and mindful sustainability. A mixed qualitative research strategy was implemented that integrates the results of in-depth interviews with industry experts, excerpts from expository travel journals simultaneously captured during the experience, and focus group dialogues with participating students at the end of the field course. This case study revealed three overlapping thematic results that illustrate the influence of experiential educational tourism on the sensory and cultural experience of sustainable food and wine to produce co-transformative learning. The co-creation of memorable experiences establishes a unique sensual representation of provenance through the interaction with the region through narrative so that not only is the food and wine being consumed, but also the consumption of place through the storyscape of a positive and memorable experience.

Suggested Citation

  • Darcen Esau & Donna M. Senese, 2022. "Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7012-:d:833846
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    References listed on IDEAS

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    1. Joana A. Quintela & Helena Albuquerque & Isabel Freitas, 2023. "Port Wine and Wine Tourism: The Touristic Dimension of Douro’s Landscape," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    2. Marzia Ingrassia & Luca Altamore & Claudio Bellia & Giuseppe Lo Grasso & Paula Silva & Simona Bacarella & Pietro Columba & Stefania Chironi, 2022. "Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism," Sustainability, MDPI, vol. 14(19), pages 1-35, September.

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