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Predictors of Ghanaian Language Students Choice of Programme: The Case of University of Education, Winneba

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  • Jonathan Kweku Dodoo
  • Dominic Kwaku Danso Mensah
  • Dandy George Dampson

Abstract

The main purpose of the study was to investigate the factors that are most influential in students¡¯ enrolment in Ghanaian languages programme in the University of Education, Winneba. The study employed the mixed sequential explanatory design. A total of 200 first year Ghanaian Language students of 2016/2017 Academic Year and staff members of the University of Education, Winneba-Ajumako Campus students were chosen through stratified proportional sampling technique to obtain the quantitative results. The Dean and admission officer of the Faculty of Ghanaian Languages and 12 students were purposely sampled and interviewed for the qualitative data. Frequencies, percentages and Independent sample t-test were used to analyze the quantitative data whilst the qualitative data was analysed thematically. The findings of the study revealed that institutional reputation, course entry requirement, fee affordability and subject enhancing employability were considered very important factors in choosing Ghanaian language programme in UEW. The study found significant difference between the direct and mature students on course entry requirement, affordable fees and teachers as factors that affect their enrolment. It was recommended university authorities, faculty and administrative staff should ensure the reputation of the university as an institution for excellence is maintained by offering all stakeholders timely information on programme benefits, course entry requirement and fees schedules, financial aids and fee-payment policies.

Suggested Citation

  • Jonathan Kweku Dodoo & Dominic Kwaku Danso Mensah & Dandy George Dampson, 2018. "Predictors of Ghanaian Language Students Choice of Programme: The Case of University of Education, Winneba," International Journal of Learning and Development, Macrothink Institute, vol. 8(2), pages 43-60, June.
    • Handle: RePEc:mth:ijld88:v:8:y:2018:i:2:p:43-60
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    References listed on IDEAS

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    1. Louise A. Heslop & John Nadeau, 2010. "Branding MBA programs: the use of target market desired outcomes for effective brand positioning," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 20(1), pages 85-117, June.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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