Personal Responsibility as a Problem of Development of Postmodern Society

Considering entrepreneurial activity from the psychological perspective, primarily it is worth to give an answer to the question of what fundamental, ultimate purpose of entrepreneurship is. In the conceptual and theoretical aspect, two opposite points of view are distinguished: the first recognizes focusing of the entrepreneurship mainly on profit subject to obeying existing laws, the second considers business entities as members of society, who bear personal responsibility to society for their behaviour. However, since laws cannot cover all life events, entrepreneurs are obliged to comply with the requirements of the rules of socially responsible behaviour in order to maintain a society based on order and legality. Scientists identify a number of stages that the company goes through before realizing: corporate social responsibility is a tool for creating new value. The first step to the introduction of strategic innovations in companies is to harmonize compliance with the law. Actually, a social company should do this by definition. The second step is when companies begin to realize the need to engage in strategic philanthropy. Thus, corporate funds are established. The third stage is to create mechanisms of self-regulation based on values. The next stage is the direct material benefits from strategic innovations. This is most often the result of increased efficiency. At the last stage, conceptually new products are created, new markets are opened. It is important that strategic innovations through social responsibility are mostly aimed at creating new products and services and are a source of income.