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Cybernetic Model of Voting Behavior

Author

Listed:
  • Stuti SAXENA

    (Central University of Haryana, India & Data Analyst, Siraj Quryat Trading & Contracting LLC., Muscat, Oman.)

Abstract

The purpose of this research paper is to review the theories on voting behavior. Apart from providing a brief review of the theories, the main contribution of this research paper lies in drawing a parallel between customer decision-making models of Marketing Management domain in the discipline of Business Administration and invoking the same as a separate theoretical viewpoint here with reference to the voters’ decision-making. Finally, the paper gives a model of voting behavior from a cybernetics model perspective wherein the role of social factors as well as personal factors is underlined as to how they influence the individual voter in response to the broader environmental factors like the national and international policy factors.

Suggested Citation

  • Stuti SAXENA, 2017. "Cybernetic Model of Voting Behavior," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(1), pages 87-104, March.
  • Handle: RePEc:ksp:journ4:v:4:y:2017:i:1:p:87-104
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    References listed on IDEAS

    as
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    3. Wright, Gerald C., 1977. "Contextual Models of Electoral Behavior: The Southern Wallace Vote," American Political Science Review, Cambridge University Press, vol. 71(2), pages 497-508, June.
    4. Franklin, Charles H., 1991. "Eschewing Obfuscation? Campaigns and the Perception of U.S. Senate Incumbents," American Political Science Review, Cambridge University Press, vol. 85(4), pages 1193-1214, December.
    5. Putnam, Robert D., 1988. "Diplomacy and domestic politics: the logic of two-level games," International Organization, Cambridge University Press, vol. 42(3), pages 427-460, July.
    6. Moschis, George P & Moore, Roy L, 1979. "Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 101-112, Se.
    7. Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65, pages 135-135.
    8. Peters, John G. & Welch, Susan, 1980. "The Effects of Charges of Corruption on Voting Behavior in Congressional Elections," American Political Science Review, Cambridge University Press, vol. 74(3), pages 697-708, September.
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    More about this item

    Keywords

    Voting behavior; Political parties; Cybernetics.;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • P20 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - General
    • C70 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - General

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