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The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

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  • Jacob Hornik
  • Aner Tal

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  • Jacob Hornik & Aner Tal, 2010. "The effect of synchronizing consumers' diurnal preferences with time of response on data reliability," Marketing Letters, Springer, vol. 21(1), pages 1-15, March.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:1:p:1-15
    DOI: 10.1007/s11002-009-9080-7
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    References listed on IDEAS

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    1. Ashok K. Lalwani, 2009. "The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 305-316.
    2. Harper Roehm & Michelle Roehm, 2004. "Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning," Marketing Letters, Springer, vol. 15(4), pages 213-221, December.
    3. Ashok Lalwani, 2009. "The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding," Working Papers 0061, College of Business, University of Texas at San Antonio.
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    Cited by:

    1. Mehdi Hossain & Ritesh Saini, 2014. "Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation," Marketing Letters, Springer, vol. 25(2), pages 109-121, June.

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