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Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness

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  • Chyong-Ling Lin
  • Jin-Tsann Yeh

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  • Chyong-Ling Lin & Jin-Tsann Yeh, 2009. "Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness," Journal of Business Ethics, Springer, vol. 90(1), pages 61-79, November.
    • Handle: RePEc:kap:jbuset:v:90:y:2009:i:1:p:61-79
    DOI: 10.1007/s10551-009-0026-z
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    References listed on IDEAS

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    1. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
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    Cited by:

    1. Zhu, Xiajing & Teng, Lefa & Foti, Lianne & Yuan, Yige, 2019. "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation," Journal of Business Research, Elsevier, vol. 103(C), pages 301-309.
    2. Sylvie Borau & Jean-François Bonnefon, 2019. "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression," Journal of Business Ethics, Springer, vol. 157(1), pages 45-63, June.
    3. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    4. Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.
    5. Sylvie Borau & Marcelo Vinhal Nepomuceno, 2019. "The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers," Journal of Business Ethics, Springer, vol. 154(2), pages 325-340, January.
    6. Pecot, Fabien & Celhay, Franck & Kacha, Mathieu & Lombard, Gautier, 2022. "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising," Journal of Business Research, Elsevier, vol. 150(C), pages 121-133.
    7. Klaudia Macias, 2021. "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 55-69.

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