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Discovering the Millennials’ Personal Values Orientation: A Comparison to Two Managerial Populations

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  • James Weber

    (Duquesne University)

Abstract

Values theory posits that individuals have values and they are formed by upbringing and life’s experiences and influence an individuals’ cognitive processes, decisions, and behavior. Emerging onto the business scene is a new population group, the Millennials. This research seeks to explore Millennials’ values from the viewpoint of their personal value orientation (PVO). Managerial PVO from the 1980s and 2010s are used as comparative populations. The Millennials’ PVO is generally consistent with managerial PVO from past research. They tend toward a Personal, rather than Social, and Competence, rather than Moral, value orientation. Yet, some subtle differences emerged. Millennials are more self-focused and less other-focused than managers from the 1980s or 2010s. They emphasize competency skills more than today’s managers but less than the managers of the 1980s and place more worth on moral values than managers of the 1980s but less than today’s managers.

Suggested Citation

  • James Weber, 2017. "Discovering the Millennials’ Personal Values Orientation: A Comparison to Two Managerial Populations," Journal of Business Ethics, Springer, vol. 143(3), pages 517-529, July.
    • Handle: RePEc:kap:jbuset:v:143:y:2017:i:3:d:10.1007_s10551-015-2803-1
    DOI: 10.1007/s10551-015-2803-1
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    References listed on IDEAS

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    Cited by:

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    3. Bargoni, Augusto & Kliestik, Tomas & Jabeen, Fauzia & Santoro, Gabriele, 2023. "Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel," Journal of Business Research, Elsevier, vol. 156(C).
    4. Patricia Jolliffe & Scott Foster, 2022. "Different Reality? Generations’ and Religious Groups’ Views of Spirituality Policies in the Workplace," Journal of Business Ethics, Springer, vol. 181(2), pages 451-470, November.
    5. Coelho, Filipe & Aniceto, Inês & Bairrada, Cristela Maia & Silva, Pedro, 2023. "Personal values and impulse buying: The mediating role of hedonic shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Črešnar Rok & Jevšenak Senta, 2019. "The Millennials’ Effect: How Can Their Personal Values Shape the Future Business Environment of Industry 4.0?," Naše gospodarstvo/Our economy, Sciendo, vol. 65(1), pages 57-65, March.
    7. Flecha-Ortíz, José & Santos-Corrada, María & Dones-González, Virgin & López-González, Evelyn & Vega, Alberto, 2021. "Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation," Journal of Business Research, Elsevier, vol. 125(C), pages 798-805.
    8. Constantinos Nicolaou, 2022. "Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate," Sustainability, MDPI, vol. 15(1), pages 1-28, December.
    9. Seongwook Ha, 2020. "Millennials’ Sleep and Unethical Behavior: Testing the Relationship between Sleep and Academic Dishonesty of Millennials in a Korean University," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
    10. Inmaculada Buendía-Martínez & Carolina Hidalgo-López & Eric Brat, 2020. "Are Cooperatives an Employment Option? A Job Preference Study of Millennial University Students," Sustainability, MDPI, vol. 12(17), pages 1-32, September.
    11. Chung-wen Chen & Hsiu-Huei Yu & Kristine Velasquez Tuliao & Aditya Simha & Yi-Ying Chang, 2021. "Supervisors’ Value Orientations and Ethics: A Cross-National Analysis," Journal of Business Ethics, Springer, vol. 170(1), pages 167-180, April.
    12. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.
    13. Han, Jeong Hugh, 2023. "Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar," Technological Forecasting and Social Change, Elsevier, vol. 195(C).

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