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EU-South Korea international cultural relations in the twenty-first century: an overview

Author

Listed:
  • Sung-Won Yoon

    (The University of Suwon)

  • Mariano Martín Zamorano

    (University of Barcelona)

Abstract

The EU-South Korea cultural relations have intensified in the past few decades. Since the signing of free trade deal between two parties in 2010, the Korean public perception of the EU has positively evolved. Both parties initiated a protocol on cultural cooperation under the EU-RoK free trade agreement where particular emphasis was placed on the collaboration of audio-visual sector. The main part of this paper has three sections. The first section refers to EU cultural policy and diplomacy. In order to explain the EU’s cultural presence in South Korea, this paper addresses European cultural exports to South Korea and the South Korean perception of the EU. The following part discusses South Korean policy orientation and diplomacy regarding culture. By introducing the statistical data on Hallyu contents export to Europe, one can understand the current situation of Hallyu expansion in Europe. Also, the European perception of Hallyu is included. Since EU cultural diplomacy worldwide still has a national dominance, the following section discusses four national EU cases―France, Poland, Sweden, and Italy―to illustrate the types of EU-South Korea ICR.

Suggested Citation

  • Sung-Won Yoon & Mariano Martín Zamorano, 2023. "EU-South Korea international cultural relations in the twenty-first century: an overview," Asia Europe Journal, Springer, vol. 21(4), pages 565-585, December.
    • Handle: RePEc:kap:asiaeu:v:21:y:2023:i:4:d:10.1007_s10308-023-00682-w
    DOI: 10.1007/s10308-023-00682-w
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    References listed on IDEAS

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    1. Wendt, Alexander, 1992. "Anarchy is what states make of it: the social construction of power politics," International Organization, Cambridge University Press, vol. 46(2), pages 391-425, April.
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    Cited by:

    1. Tereza Novotná & Thomas Christiansen & Moosung Lee, 2023. "EU-Korea relations at 60: managing cooperation in the context of great power rivalry," Asia Europe Journal, Springer, vol. 21(4), pages 481-492, December.

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