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Redesigning the visual identity of the objects displayed in a museum’s gift shop

Author

Listed:
  • ELENI ROMOUDI
  • THEODOSIA FOKIDOU
  • GEORGIA TOULIATOU

    (Department of Interior Architecture, Decorative Arts & Design, Technological Educational Institute [TEI] of Athens)

Abstract

The relationship of a museum, as a cultural organization, to its gift shop as a commercial product, is more critical than it seems. A contemporary museum ...

Suggested Citation

  • Eleni Romoudi & Theodosia Fokidou & Georgia Touliatou, 2017. "Redesigning the visual identity of the objects displayed in a museum’s gift shop," Tourism Research Institute, Journal of Tourism Research, vol. 17(1), pages 279-294, June.
  • Handle: RePEc:jtr:journl:v:17:y:2017:i:1:p:279-294
    as

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    File URL: http://indexing.jotr.eu/Jotr/Volume17/V17-20.pdf
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    References listed on IDEAS

    as
    1. Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J, 2003. "Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 551-565, March.
    2. Mottner, Sandra & Ford, John B., 2005. "Measuring nonprofit marketing strategy performance: the case of museum stores," Journal of Business Research, Elsevier, vol. 58(6), pages 829-840, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Redesign; Visual identity; Museum shop; Cultural product; Souvenir;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

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