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The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania

Author

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  • Andreea MAHA

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The purpose of the present research is to analyze the online visibility of Romanian hotel websites and what mistakes are identified once we analyze the hotel content. At the same time we want to provide a complex overview of how Romanian hotels use the Internet for their business. The research method used for creating this article is documentary study and content analysis. We have carried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-East region of Romania. The main mistakes identified consist in the use of websites just for information purposes, the information are often not up to date which promote hotels that no longer exist, and not allow reservations/payments in real time. Many links and services that apparently exist on the website are inactive.

Suggested Citation

  • Andreea MAHA, 2015. "The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2a), pages 545-554, September.
    • Handle: RePEc:jes:wpaper:y:2015:v:7:i:2a:p:545-554
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    File URL: http://ceswp.uaic.ro/articles/CESWP2015_VII2A_MAH.pdf
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    References listed on IDEAS

    as
    1. Carmen Babaita & Andreia Ispas & Raluca Florentina Ghenescu & Alexandra Halalau, 2010. "E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    3. Zbigniew Pastuszak & Stacy Huey-Pyng Shyu & Tzong-Ru Lee & Pornthep Anussornnitisarn & Onwika Kaewchur, 2012. "Establishing interrelationships among organisational learning, innovation and performance," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 11(2), pages 200-215.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    hotel; North-East region of Romania; content analyze; website; online visibility;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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