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Measuring marketing‐mix effects in the 32/64 bit video‐game console market

Author

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  • Pradeep K. Chintagunta
  • Harikesh S. Nair
  • R. Sukumar

Abstract

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Suggested Citation

  • Pradeep K. Chintagunta & Harikesh S. Nair & R. Sukumar, 2009. "Measuring marketing‐mix effects in the 32/64 bit video‐game console market," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 421-445, April.
    • Handle: RePEc:jae:japmet:v:24:y:2009:i:3:p:421-445
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    Cited by:

    1. Jukka Ruohonen & Sami Hyrynsalmi, 2017. "Evaluating the use of internet search volumes for time series modeling of sales in the video game industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 351-370, November.
    2. Edward G. Anderson & Geoffrey G. Parker & Burcu Tan, 2014. "Platform Performance Investment in the Presence of Network Externalities," Information Systems Research, INFORMS, vol. 25(1), pages 152-172, March.
    3. Marc Rysman, 2019. "The reflection problem in network effect estimation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 153-158, January.
    4. Steiner, Michael & Wiegand, Nico & Eggert, Andreas & Backhaus, Klaus, 2016. "Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 276-296.

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