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An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

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  • Wen-Chin Hsu

    (Dept. of Information Management, National Central University, Taoyuan City, Taiwan)

  • Po-Han Chen

    (Dept. of Information Management, National Central University, Taoyuan City, Taiwan)

  • Chung-Yang Chen

    (Dept. of Information Management, National Central University, Taoyuan City, Taiwan)

Abstract

Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p

Suggested Citation

  • Wen-Chin Hsu & Po-Han Chen & Chung-Yang Chen, 2020. "An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping," Information Resources Management Journal (IRMJ), IGI Global, vol. 33(2), pages 19-39, April.
    • Handle: RePEc:igg:rmj000:v:33:y:2020:i:2:p:19-39
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IRMJ.2020040102
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    Cited by:

    1. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    2. Md. Imran Hossain, 2021. "Effects of E-Banking Adoption on the Financial Performance of State-Owned Commercial Banks in Bangladesh," Information Resources Management Journal (IRMJ), IGI Global, vol. 34(4), pages 1-20, October.
    3. Md. Imran Hossain, 2021. "Effects of E-Banking Adoption on the Financial Performance of State-Owned Commercial Banks in Bangladesh," Information Resources Management Journal (IRMJ), IGI Global, vol. 34(4), pages 93-112, October.

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