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The role of open innovation in strengthening corporate responsibility

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  • Marlen Gabriele Arnold

Abstract

Meanwhile within a multiplicity of companies corporate responsibility (CR) can be identified. However, there is a gap between wording and acting responsibly. Nowadays, stakeholder integration is a main trend for companies to be or act responsibly. It can also be stated that open innovation methods (OIMs) can enable companies to find new and responsible or sustainable solutions and activities. Moreover, they help to act responsibly due to the enlarging of the knowledge base and opening perspectives in ad hoc or continuous communication with consumers and stakeholders. Yet, the question arises: Does open innovation really lead to or strengthen CR? OIMs have diverse options to support CR. This study emphasises the strengths and weaknesses of selected OIMs to strengthen CR. Research is based on an empirical analysis of 16 German-based companies and 3 networks using stakeholder dialogues, innovation workshops, ideas competition, web-communities or toolkits.

Suggested Citation

  • Marlen Gabriele Arnold, 2011. "The role of open innovation in strengthening corporate responsibility," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 3(3), pages 361-379.
    • Handle: RePEc:ids:ijsuse:v:3:y:2011:i:3:p:361-379
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    Citations

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    Cited by:

    1. Stella Lippolis & Angelo Ruggieri & Rossella Leopizzi, 2023. "Open Innovation for sustainable transition: The case of Enel “Open Power”," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4202-4216, November.
    2. Martin Gerner, 2019. "Assessing and managing sustainability in international perspective: corporate sustainability across cultures – towards a strategic framework implementation approach," International Journal of Corporate Social Responsibility, Springer, vol. 4(1), pages 1-34, December.
    3. Battisti, Sandro & Agarwal, Nivedita & Brem, Alexander, 2022. "Creating new tech entrepreneurs with digital platforms: Meta-organizations for shared value in data-driven retail ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    4. Samuel Wicki & Erik G. Hansen, 2019. "Green technology innovation: Anatomy of exploration processes from a learning perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 970-988, September.
    5. Marlen Gabriele Arnold, 2017. "Inklusive Wertschöpfung auf BOP Märkten [Inclusive value creation in BOP markets]," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 25(1), pages 25-32, June.
    6. Solomon Gyamfi & Yee Yee Sein, 2021. "Determinants of Sustainable Open Innovations—A Firm-Level Capacity Analysis," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    7. Peter Wehnert & Christoph Kollwitz & Christofer Daiberl & Barbara Dinter & Markus Beckmann, 2018. "Capturing the Bigger Picture? Applying Text Analytics to Foster Open Innovation Processes for Sustainability-Oriented Innovation," Sustainability, MDPI, vol. 10(10), pages 1-24, October.
    8. Arnold, Marlen, 2015. "The lack of strategic sustainability orientation in German water companies," Ecological Economics, Elsevier, vol. 117(C), pages 39-52.
    9. Stefan Schaltegger & Markus Beckmann & Erik G. Hansen, 2013. "Transdisciplinarity in Corporate Sustainability: Mapping the Field," Business Strategy and the Environment, Wiley Blackwell, vol. 22(4), pages 219-229, May.

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