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Linking stakeholders and corporate reputation towards corporate sustainability

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  • Ki-Hoon Lee

Abstract

The purpose of this paper is to understand the interdependence of corporate reputation within the sphere of stakeholder management with the goal of achieving corporate sustainability. The paper investigates literatures in corporate sustainability, stakeholder management, social marketing, corporate communication, and reputation management in order to build a new framework. This study suggests that building and managing stakeholder relationships solidly can assist business organisations to become more sustainable, and solidifying a strong corporate reputation by utilising corporate communications, public relations, and social marketing as practices and as discipline can also contribute to corporate sustainability. This paper provides a new approach to link stakeholders and corporate reputation towards corporate sustainability.

Suggested Citation

  • Ki-Hoon Lee, 2012. "Linking stakeholders and corporate reputation towards corporate sustainability," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 6(2), pages 219-235.
    • Handle: RePEc:ids:ijisde:v:6:y:2012:i:2:p:219-235
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    Citations

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    Cited by:

    1. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    2. Saeed Siyal & Riaz Ahmad & Samina Riaz & Chunlin Xin & Tang Fangcheng, 2022. "The Impact of Corporate Culture on Corporate Social Responsibility: Role of Reputation and Corporate Sustainability," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    3. Wioleta Kucharska, 2020. "Employee Commitment Matters for CSR Practice, Reputation and Corporate Brand Performance—European Model," Sustainability, MDPI, vol. 12(3), pages 1-16, January.
    4. Nadia Kabbara & Hale Ozgit, 2023. "Effectiveness of resource management of Lebanese NGOs in response to COVID-19 and the Syrian crisis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    5. Ki‐Hoon Lee & David M. Herold & Ae‐Li Yu, 2016. "Small and Medium Enterprises and Corporate Social Responsibility Practice: A Swedish Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 88-99, March.
    6. Michael Kress-Ludwig & Simon Funcke & Madeleine Böhm & Chantal Ruppert-Winkel, 2019. "A Citizen Survey in the District of Steinfurt, Germany: Insights into the Local Perceptions of the Social and Environmental Activities of Enterprises in Their Region," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    7. Rafał Kowalczyk & Wioleta Kucharska, 2020. "Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 595-615, March.
    8. Jianxin Ge & Tong Li, 2019. "Entrepreneurial Resources, Complementary Assets, and Platform Sustainability," Sustainability, MDPI, vol. 11(16), pages 1-20, August.
    9. Chandra, Dheeraj & Kumar, Dinesh, 2021. "Evaluating the effect of key performance indicators of vaccine supply chain on sustainable development of mission indradhanush: A structural equation modeling approach," Omega, Elsevier, vol. 101(C).
    10. Helna Almeida de Araujo Góes & Ghulam Fatima & Ronaldo de Oliveira Santos Jhunior & João Maurício Gama Boaventura, 2023. "Managing for stakeholders towards corporate environmental sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1561-1572, July.

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