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Risk communication and natural hazard mitigation: how trust influences its effectiveness

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  • Douglas Paton

Abstract

In areas prone to natural hazards, a key goal of risk management is mitigating risk by encouraging people to adopt protective measures. Despite the efforts of civic emergency management agencies, the goal of ensuring the sustained adoption of these measures has proved elusive. This paper argues that one contributing factor has been a failure to accommodate the relationship among the complexity of hazards, peoples' lack of experience of them and the need to rely on others to acquire pertinent information within the risk communication process. This paper discusses (a) how familiarity with a hazard and the availability of information about it affects the relative influence of trust on decisions to adopt protective measures and (b) how trust mediates the relationship between structural characteristics (e.g. participation and empowerment) of a community and natural hazard preparedness. The implications of the findings for risk communication are discussed.

Suggested Citation

  • Douglas Paton, 2008. "Risk communication and natural hazard mitigation: how trust influences its effectiveness," International Journal of Global Environmental Issues, Inderscience Enterprises Ltd, vol. 8(1/2), pages 2-16.
    • Handle: RePEc:ids:ijgenv:v:8:y:2008:i:1/2:p:2-16
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    Citations

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    Cited by:

    1. Luche Tadesse Ejeta & Ali Ardalan & Douglas Paton & Mehdi Yaseri, 2018. "Emotional and cognitive factors influencing flood preparedness in Dire Dawa town, Ethiopia," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 93(2), pages 715-737, September.
    2. Vu, Trung V., 2021. "Do genetically fragmented societies respond less to global warming? Diversity and climate change policies," Energy Economics, Elsevier, vol. 104(C).
    3. Subhajyoti Samaddar & Sudip Roy & Fatima Akter & Hirokazu Tatano, 2022. "Diffusion of Disaster-Preparedness Information by Hearing from Early Adopters to Late Adopters in Coastal Bangladesh," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    4. Nicolás Bronfman & Pamela Cisternas & Esperanza López-Vázquez & Luis Cifuentes, 2016. "Trust and risk perception of natural hazards: implications for risk preparedness in Chile," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 307-327, March.
    5. Brielle Lillywhite & Gregor Wolbring, 2022. "Risk Narrative of Emergency and Disaster Management, Preparedness, and Planning (EDMPP): The Importance of the ‘Social’," Sustainability, MDPI, vol. 15(1), pages 1-36, December.
    6. Nicolás C. Bronfman & Pamela C. Cisternas & Esperanza López-Vázquez & Luis A. Cifuentes, 2016. "Trust and risk perception of natural hazards: implications for risk preparedness in Chile," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 307-327, March.
    7. Gisela Wachinger & Ortwin Renn & Sarah-Kristina Wist & Sinika-Marie Steinhilber & Ulrike Triemer, 2014. "Using participation to create resilience: how to involve citizens in designing a hospital system?," Environment Systems and Decisions, Springer, vol. 34(2), pages 208-223, June.
    8. Sullivan-Wiley, Kira A. & Short Gianotti, Anne G., 2017. "Risk Perception in a Multi-Hazard Environment," World Development, Elsevier, vol. 97(C), pages 138-152.
    9. Anita Cremers & Hester Stubbé & Dolf van der Beek & Maaike Roelofs & José Kerstholt, 2015. "Does playing the serious game B-SaFe! make citizens more aware of man-made and natural risks in their environment?," Journal of Risk Research, Taylor & Francis Journals, vol. 18(10), pages 1280-1292, November.
    10. Raul P. Lejano & Muhammad Saidur Rahman & Laila Kabir, 2020. "Risk Communication for Empowerment: Interventions in a Rohingya Refugee Settlement," Risk Analysis, John Wiley & Sons, vol. 40(11), pages 2360-2372, November.
    11. Yoshinori Nakagawa, 2017. "The lived experience of preparing for earthquakes in households: a phenomenological psychological study," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 88(3), pages 1825-1844, September.
    12. Shan Gao & Weimin Li & Shuang Ling & Xin Dou & Xiaozhou Liu, 2019. "An Empirical Study on the Influence Path of Environmental Risk Perception on Behavioral Responses In China," IJERPH, MDPI, vol. 16(16), pages 1-18, August.
    13. Stephen A. Sutton & Douglas Paton & Petra Buergelt & Saut Sagala & Ella Meilianda, 2020. "Sustaining a Transformative Disaster Risk Reduction Strategy: Grandmothers’ Telling and Singing Tsunami Stories for over 100 Years Saving Lives on Simeulue Island," IJERPH, MDPI, vol. 17(21), pages 1-20, October.
    14. Gisela Wachinger & Ortwin Renn & Chloe Begg & Christian Kuhlicke, 2013. "The Risk Perception Paradox—Implications for Governance and Communication of Natural Hazards," Risk Analysis, John Wiley & Sons, vol. 33(6), pages 1049-1065, June.
    15. KyungWoo Kim & Simon A. Andrew & Kyujin Jung, 2017. "Public Health Network Structure and Collaboration Effectiveness during the 2015 MERS Outbreak in South Korea: An Institutional Collective Action Framework," IJERPH, MDPI, vol. 14(9), pages 1-15, September.
    16. Ziqiang Han & Xiaoli Lu & Elisa I. Hörhager & Jubo Yan, 2017. "The effects of trust in government on earthquake survivors’ risk perception and preparedness in China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 86(1), pages 437-452, March.
    17. Douglas Paton & Petra Buergelt, 2019. "Risk, Transformation and Adaptation: Ideas for Reframing Approaches to Disaster Risk Reduction," IJERPH, MDPI, vol. 16(14), pages 1-19, July.
    18. Helene Joffe & Gabriela Perez-Fuentes & Henry W. W. Potts & Tiziana Rossetto, 2016. "How to increase earthquake and home fire preparedness: the fix-it intervention," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 84(3), pages 1943-1965, December.
    19. Morshedi, Mohamad Ali & Kashani, Hamed, 2022. "Assessment of vulnerability reduction policies: Integration of economic and cognitive models of decision-making," Reliability Engineering and System Safety, Elsevier, vol. 217(C).
    20. Ritesh Jain & Edwina Luck & Shane Mathews & Lisa Schuster, 2022. "Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    21. Peyman Arjomandi A. & Masoud Yazdanpanah & Akbar Shirzad & Nadejda Komendantova & Erfan Kameli & Mahdi Hosseinzadeh & Erfan Razavi, 2023. "Institutional Trust and Cognitive Motivation toward Water Conservation in the Face of an Environmental Disaster," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    22. Tianjun Feng & L. Robin Keller & Ping Wu & Yifan Xu, 2014. "An Empirical Study of the Toxic Capsule Crisis in China: Risk Perceptions and Behavioral Responses," Risk Analysis, John Wiley & Sons, vol. 34(4), pages 698-710, April.
    23. Junghwa Choi & Scott Robinson & Romit Maulik & Wesley Wehde, 2020. "What matters the most? Understanding individual tornado preparedness using machine learning," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(1), pages 1183-1200, August.
    24. Douglas Paton & Robert Bajek & Norio Okada & David McIvor, 2010. "Predicting community earthquake preparedness: a cross-cultural comparison of Japan and New Zealand," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 54(3), pages 765-781, September.
    25. François-Xavier de Vaujany & Nathalie Mitev, 2012. "2nd Organizations, Artifacts and Practices Workshop, on Materiality and Space in Management and Organization Studies, at Université Paris-Dauphine (May 10th-11th, 2012)," Post-Print halshs-01771943, HAL.

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