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Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists¡¯ Point of View

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  • Jamil Samawi

Abstract

This study aims at defining the medical tourism marketing obstacles and challenges facing Spas in the Dead Sea from the tourists¡¯ point of view. The study sample consists of 86 Jordanian tourists and Arab Countries citizens. The researcher used the analytical descriptive method. Medical tourism marketing scale has been adopted and developed from the relevant previous studies. The study suggests that the medical tourism marketing facing the Spas in the Dead Sea Region from the tourists¡¯ point of view are medium, and there is no statistically significant differences ascribed to gender and educational levels variables.

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  • Jamil Samawi, 2017. "Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists¡¯ Point of View," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 145-157, October.
    • Handle: RePEc:ibn:ijmsjn:v:9:y:2017:i:5:p:145-157
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    References listed on IDEAS

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    1. Milica Z. Bookman & Karla R. Bookman, 2007. "Medical Tourism in Developing Countries," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-60565-7.
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    More about this item

    Keywords

    marketing; medical and wellness tourism; Dead Sea; River Jordan; Jordan; tourism accommodation; environmental issues;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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