IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v15y2021i6p212.html
   My bibliography  Save this article

Data-Based Value Co-Creation in Smart Service Systems: A Reinterpretation of Customer Journey

Author

Listed:
  • Mara Grimaldi
  • Maria Vincenza Ciasullo
  • Orlando Troisi
  • Paola Castellani

Abstract

Industry 4.0 is characterized by the key role of new technologies in the development of relationships between companies and their stakeholders. Thus, the most recent theories on service redefine organizations as complex service systems that create and co-create value thanks to the interactions between actors, enhanced by smart technologies and ICTs. In particular, the concept of service systems- introduced in Service Science- seems to be suitable for the exploration of how service design, and the processes of innovation sharing and emergence, can be strengthened thanks to the application of smart technologies. Despite the adoption of a system logic, service systems, and their conceptualization, need to be reinterpreted according to a perspective that applies a total and all-encompassing view to the processes of value generation and to the interpretation of the information and data exchanged (data-driven decision-making). Therefore, the study proposes a conceptual model that integrates the key enabling factors of value co-creation in service systems with the main strategic drivers introduced in data-driven approach to redefine the entire service experience as a service journey. In this continuous information flow, providers, customers and users share and combine data streams, to be turned into relevant information and value, through an integrated and interacting set of touch points that connect the different stages of service creation, delivery and co-creation.

Suggested Citation

  • Mara Grimaldi & Maria Vincenza Ciasullo & Orlando Troisi & Paola Castellani, 2021. "Data-Based Value Co-Creation in Smart Service Systems: A Reinterpretation of Customer Journey," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(6), pages 212-212, July.
    • Handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:6:p:212
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/0/0/42915/44907
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/42915
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Voorhees, Clay M. & Fombelle, Paul W. & Gregoire, Yany & Bone, Sterling & Gustafsson, Anders & Sousa, Rui & Walkowiak, Travis, 2017. "Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens," Journal of Business Research, Elsevier, vol. 79(C), pages 269-280.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Homayounfard, Amir & Zaefarian, Ghasem, 2022. "Key challenges and opportunities of service innovation processes in technology supplier-service provider partnerships," Journal of Business Research, Elsevier, vol. 139(C), pages 1284-1302.
    2. Cambra-Fierro, Jesús & Polo-Redondo, Yolanda & Trifu, Andreea, 2021. "Short-term and long-term effects of touchpoints on customer perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    4. Ram, Yael & Gal-Tzur, Ayelet & Rechavi, Amit, 2021. "Identifying attributes of public transport services for urban tourists: A data-mining method," Journal of Transport Geography, Elsevier, vol. 93(C).
    5. Mandl, Leonhard & Hogreve, Jens, 2020. "Buffering effects of brand community identification in service failures: The role of customer citizenship behaviors," Journal of Business Research, Elsevier, vol. 107(C), pages 130-137.
    6. Khan, Imran & Hollebeek, Linda D. & Fatma, Mobin & Islam, Jamid Ul & Riivits-Arkonsuo, Iivi, 2020. "Customer experience and commitment in retailing: Does customer age matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    7. Rather, Raouf Ahmad & Hollebeek, Linda D., 2021. "Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    8. Dou, Xinhua & Zhu, Xiajing & Zhang, Jason Q. & Wang, Jie, 2019. "Outcomes of entrepreneurship education in China: A customer experience management perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 338-347.
    9. Ghanbarpour, Tohid & Gustafsson, Anders, 2022. "How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis," Journal of Business Research, Elsevier, vol. 140(C), pages 471-481.
    10. Snyder, Hannah & Witell, Lars & Gustafsson, Anders & McColl-Kennedy, Janet R., 2022. "Consumer lying behavior in service encounters," Journal of Business Research, Elsevier, vol. 141(C), pages 755-769.
    11. Wünderlich, Nancy V. & Hogreve, Jens & Chowdhury, Ilma Nur & Fleischer, Hannes & Mousavi, Sahar & Rötzmeier-Keuper, Julia & Sousa, Rui, 2020. "Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys," Journal of Business Research, Elsevier, vol. 116(C), pages 377-386.
    12. Locander, Jennifer A. & White, Allyn & Newman, Christopher L., 2020. "Customer responses to frontline employee complaining in retail service environments: The role of perceived impropriety," Journal of Business Research, Elsevier, vol. 107(C), pages 315-323.
    13. Benjamin Barann & Jan H. Betzing & Marco Niemann & Benedikt Hoffmeister & Jörg Becker, 2022. "Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 523-545, June.
    14. Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark, 2023. "Moving the stakeholder journey forward," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 23-49, January.
    15. Jan Hendrik Betzing & Matthias Tietz & Jan Brocke & Jörg Becker, 2020. "The impact of transparency on mobile privacy decision making," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 607-625, September.
    16. Schneider, Patricia J. & Zielke, Stephan, 2021. "Price versus service: Can retailers beat showrooming with competence?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    17. Rudkowski, Janice & Heney, Chelsea & Yu, Hong & Sedlezky, Sean & Gunn, Frances, 2020. "Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    18. Story, Vicky & Zolkiewski, Judy & Verleye, Katrien & Nazifi, Amin & Hannibal, Claire & Grimes, Anthony & Abboud, Liliane, 2020. "Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems," Journal of Business Research, Elsevier, vol. 116(C), pages 401-411.
    19. Yun, Wonjoo & Hanson, Nicole, 2020. "Weathering consumer pricing sensitivity: The importance of customer contact and personalized services in the financial services industry," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    20. Christian Koch & Michael Hartmann, 2023. "Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector," Electronic Commerce Research, Springer, vol. 23(3), pages 1515-1538, September.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:6:p:212. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.