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Social Presence Antecedents and Consequences in Massive Open Online Courses

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  • Jehad M Imlawi

Abstract

A massive open online course (MOOC) is an emerging online courses platform that solicited a massive participation, because it is accessible through the Internet. Students, who seek open courses in MOOCs, are influenced by the degree of social presence they perceive when interacting in such online learning communities. The online community design artifacts, that promote social presence in MOOCs websites, are critical to foster online students’ behavior. This study aimed to investigate a thorough list of online community design artifacts that could influence social presence perception in MOOCs websites. The list included categories related to the MOOCs instructor, students, and the MOOCs website. The study also investigates the impact of social presence on students’ behavior; satisfaction, enjoyment, and their attitude toward the website. To validate the research model, an online survey was utilized. Results indicated that the model explained a great share of the variance for the social presence.

Suggested Citation

  • Jehad M Imlawi, 2018. "Social Presence Antecedents and Consequences in Massive Open Online Courses," International Business Research, Canadian Center of Science and Education, vol. 11(4), pages 32-46, April.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:4:p:32-46
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    References listed on IDEAS

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    More about this item

    Keywords

    social presence; MOOCs; learning enjoyment; student satisfaction; attitude toward a website;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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