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Use Balanced Scorecard (BSC) Perspectives in the Service Sector: A Case Study on the Jordanian Private Universities

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  • Atef Aqeel Al- Bawab

Abstract

This study aimed to identify on how to use Balanced Scorecard (BSC) perspectives in the service sector in general and in the Jordanian private universities in particular. The study was designed questionnaire to achieve the study objective, the questionnaire was distributed to(48), has recovered from (42) identify the rate of recovery was (87.5%), and after analyzing the data and test hypothesis using analysis methods through the program (SPSS) we found many of the results was the most important: There is using of the Balanced Scorecard (BSC) perspectives in the Jordanian private universities partially, The researcher recommends that The universities hve to use all the perspectives of Balanced Scorecard (BSC) in the work as well as follow-up students after graduation in order to give the Promotional League. and The university has to work feedback about the services provided to the students.

Suggested Citation

  • Atef Aqeel Al- Bawab, 2017. "Use Balanced Scorecard (BSC) Perspectives in the Service Sector: A Case Study on the Jordanian Private Universities," International Business Research, Canadian Center of Science and Education, vol. 10(8), pages 192-203, August.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:8:p:192-203
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    References listed on IDEAS

    as
    1. Lorenzo Lucianetti, 2010. "The impact of the strategy maps on balanced scorecard performance," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 12(1), pages 21-36.
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    More about this item

    Keywords

    Balanced Scorecard (BSC); The Jordanian Private Universities; Jordan;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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