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The Role of Technological Business Incubators in Supporting and Developing Marketing Capabilities for Entrepreneurship Business and Small Projects in Jordan

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  • Mohammad Mansour Abu-Jalil

Abstract

This research aimed to identify the role of technological business incubators in supporting and developing marketing capabilities for entrepreneurship business and small projects in Jordan. The research population included all personnel and owners of the small entrepreneurship, either those projects were incubated or not. The sample of the study consisted of (400) respondents. It was concluded that there was a role for the services provided by technological business incubators of, (administrative services, financial services, professional services, follow-up and personal services) in supporting and developing the marketing capabilities in business entrepreneurship and small projects in Jordan. The averages for those services were of a high level of Importance. In light of the findings’ it was recommended to continue to provide accounting services and billing for business entrepreneurship and small businesses, and to emphasized the importance of holding specialized training courses for business entrepreneurship and small projects.

Suggested Citation

  • Mohammad Mansour Abu-Jalil, 2017. "The Role of Technological Business Incubators in Supporting and Developing Marketing Capabilities for Entrepreneurship Business and Small Projects in Jordan," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 82-94, February.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:2:p:82-94
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    References listed on IDEAS

    as
    1. Eric (Er) Fang & Shaoming Zou, 2009. "Antecedents and consequences of marketing dynamic capabilities in international joint ventures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(5), pages 742-761, June.
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    Cited by:

    1. Mohammad Y. ALKHALAILEH, 2021. "The Role Of Universities In Promoting Digital Entrepreneurial Intention Among University Students In Jordan," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 107-115, December.
    2. Qudah SUFYAN, 2022. "Empirical Evidence on the International Business Approach: The Case of Jordan Companies," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 47-53.

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    More about this item

    Keywords

    technological business incubators; supporting and developing marketing capabilities; entrepreneurship business; small projects; Jordan;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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