IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v10y2017i11p129-138.html
   My bibliography  Save this article

Impact of Financial Aid Branding on Public Perception and Favourability

Author

Listed:
  • Lubaina Dawood Baig
  • Sana-ur -Rehman

Abstract

Since last four or five decades financial aid has remained a major source of finance for underdeveloped and developing countries. Despite giving impressively large amount of aid donors are disappointed in getting to the mark of achieving the good image and favourability from beneficiaries. Hence to create awareness and developing good image amongst the recipient nations, donors have started financial aid branding (Reinhardt, 2010). The basic intent of the present study is to investigate the rationale and impact of financial aid branding to shape public perception about donors. This inquiry is informed by qualitative inductive approach based on semi-structured interviews, conducted from a sample of twenty four Pakistani citizens. The research findings revealed that USAID is the most popular donor amongst Pakistani nation because of intensive branding strategy as compare to other bilateral aid donors. USAID is making its contribution visible through all possible mediums (electronic and print media). The most prominent strategy used is to adhere USAID logo on all items that recipients receive under USAID grant, with a prime motive to revert negative sentiments of Pakistanis and win their minds and hearts. The results exposed that branding have somehow positive impact on people sentiments. But minds and hearts of people, who are well aware of the underlying motives of America, cannot be easily compelled to believe otherwise.

Suggested Citation

  • Lubaina Dawood Baig & Sana-ur -Rehman, 2017. "Impact of Financial Aid Branding on Public Perception and Favourability," International Business Research, Canadian Center of Science and Education, vol. 10(11), pages 129-138, November.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:11:p:129-138
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70510/38848
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70510
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Muhammad Javid & Abdul Qayyum, 2010. "Foreign aid-growth nexus in pakistan: role of macroeconomic policies," Economics Bulletin, AccessEcon, vol. 30(4), pages 1-31.
    2. S. Akbar Zaidi, 1999. "NGO failure and the need to bring back the state," Journal of International Development, John Wiley & Sons, Ltd., vol. 11(2), pages 259-271.
    3. Muhammad Javid & Abdul Qayyum, 2011. "Foreign Aid and Growth Nexus in Pakistan: The Role of Macroeconomic Policies," PIDE-Working Papers 2011:72, Pakistan Institute of Development Economics.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lubaina Dawood & Khadija Karim & Gul Nagina & Niamatullah, 2020. "Idealist, Realist or Neo-Realist Financial Aid Donors to Pakistan," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 1-12, August.
    2. Ojiambo Elphas & Jacob Oduor & Mburu Tom & Wawire Nelson, 2015. "Working Paper 226 - Aid Unpredictability and Economic Growth in Kenya," Working Paper Series 2169, African Development Bank.
    3. Innocent .U. Duru & Bartholomew .O.N. Okafor & Millicent Adanne Eze & Gabriel .O. Ebenyi, 2020. "Foreign Aid and Economic Growth: Empirical Evidence from Nigeria," Growth, Asian Online Journal Publishing Group, vol. 7(1), pages 35-50.
    4. Faheem Jehangir Khan, 2016. "The Aid Policy Network in Pakistan: An Actor-Network Analysis," PIDE-Working Papers 2016:140, Pakistan Institute of Development Economics.
    5. Michael Mitchell Omoruyi Ehizuelen & Meibo Huang, 2016. "Fostering Economic Development: Is External Finance Responsible for the Poor Economic Growth in Sub-Saharan Africa?," Global Economy Journal, De Gruyter, vol. 16(2), pages 313-347, June.
    6. repec:unu:wpaper:wp2012-07 is not listed on IDEAS
    7. Nasir, Muhammad & Rehman, Faiz Ur & Orakzai, Mejzgaan, 2012. "Exploring the nexus: Foreign aid, war on terror, and conflict in Pakistan," Economic Modelling, Elsevier, vol. 29(4), pages 1137-1145.
    8. Kargbo, Philip Michael, 2012. "Impact of Foreign Aid on Economic Growth in Sierra Leone: Empirical Analysis," WIDER Working Paper Series 007, World Institute for Development Economic Research (UNU-WIDER).
    9. Pervez Zamurrad Janjua & Malik Muhammad & Muhammad Usman, 2018. "Impact of Project and Programme Aid on Economic Growth: A Cross Country Analysis," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 57(2), pages 145-174.
    10. Anam Tanveer & Muhammad Mehran Latif & Maryum Ziafat, 2019. "Role of Foreign Aid in Employment Generation: A Case Study of Pakistan," iRASD Journal of Economics, International Research Alliance for Sustainable Development (iRASD), vol. 1(2), pages 103-112, December.
    11. Ali, Wajid & Munir, Kashif, 2016. "Testing Wagner versus Keynesian Hypothesis for Pakistan: The Role of Aggregate and Disaggregate Expenditure," MPRA Paper 74570, University Library of Munich, Germany.
    12. Muhammad Athar Nadeem & Zhiying Liu & Haji Suleman Ali & Amna Younis & Muhammad Bilal & Yi Xu, 2020. "Innovation and Sustainable Development: Does Aid and Political Instability Impede Innovation?," SAGE Open, , vol. 10(4), pages 21582440209, November.
    13. Pierre E. Biscaye & Travis W. Reynolds & C. Leigh Anderson, 2017. "Relative Effectiveness of Bilateral and Multilateral Aid on Development Outcomes," Review of Development Economics, Wiley Blackwell, vol. 21(4), pages 1425-1447, November.
    14. repec:thr:techub:10010:y:2020:i:1:p:1-12 is not listed on IDEAS
    15. Mohsin Khan, 2015. "An ascertainment of multi-sectorial programs for trade and aid between Pakistan and South Korea; challenges, opportunities and way forward," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 5(11), pages 240-251, November.
    16. Olufemi Saibu, 2014. "Capital Inflow and Economic Growth Nexus in Nigeria: The Role of Trade Openness," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 6(6), pages 99-113, December.
    17. Bwire, Thomas & Lloyd, Tim & Morrissey, Oliver, 2013. "Foreign Aid, Public Sector and Private Consumption: A Cointegrated Vector Autoregressive Approach," WIDER Working Paper Series 094, World Institute for Development Economic Research (UNU-WIDER).
    18. Will, Matthias Georg & Pies, Ingo, 2014. "Discourse and regulation failures: The ambivalent influence of NGOs on political organizations," Discussion Papers 2014-2, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    19. Baral, Nabin & Stern, Marc J. & Bhattarai, Ranju, 2008. "Contingent valuation of ecotourism in Annapurna conservation area, Nepal: Implications for sustainable park finance and local development," Ecological Economics, Elsevier, vol. 66(2-3), pages 218-227, June.
    20. Catherine E. Herrold & Khaldoun AbouAssi, 2023. "Can service providing NGOs build democracy? Five contingent features," Public Administration & Development, Blackwell Publishing, vol. 43(1), pages 80-91, February.
    21. Francis Amagoh, 2015. "Improving the credibility and effectiveness of non-governmental organizations," Progress in Development Studies, , vol. 15(3), pages 221-239, July.
    22. Philip Michael Kargbo, 2012. "Impact of Foreign Aid on Economic Growth in Sierra Leone: Empirical Analysis," WIDER Working Paper Series wp-2012-007, World Institute for Development Economic Research (UNU-WIDER).

    More about this item

    Keywords

    financial aid branding; developing countries; good image; USAID;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:11:p:129-138. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.