IDEAS home Printed from https://ideas.repec.org/a/ibf/riafin/v11y2018i3p47-56.html
   My bibliography  Save this article

Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente

Author

Listed:
  • Juana Maria Saucedo Soto
  • Alicia Hernandez Bonilla
  • Alicia de la Pena de Leon
  • Bernardo Amezcua Nunez
  • Guiselle Paola Lopez Gonzalez

Abstract

The Baby Boomer generation include people born between 1946 and 1964. Baby boomers were witnesses to radical social, musical and political changes. Baby Boomers were the bridge between rigid or conservative ideas and a young spirit. This is due to the wide range of ages the generation has. The objective of this research is to identify characteristics and habits from the Baby Boomer generation. The subject of study is 89,456 people with a sample of 175. Results show that women are care more for their health, they care about the wealth of their families and are interested in giving support to their community. Jonesers, who are the youngest category of Baby Boomers, are worried about their finances and about preserving a good standard of living

Suggested Citation

  • Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Alicia de la Pena de Leon & Bernardo Amezcua Nunez & Guiselle Paola Lopez Gonzalez, 2018. "Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(3), pages 47-56.
    • Handle: RePEc:ibf:riafin:v:11:y:2018:i:3:p:47-56
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/riafin/riaf-v11n3-2018/RIAF-V11N3-2018-4.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Malik, Faiza & Ishaq, Muhammad Ishtiaq, 2023. "Impact of minimalist practices on consumer happiness and financial well-being," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    2. Basu, Rituparna & Sondhi, Neena, 2014. "Child socialization practices: Implications for retailers in emerging markets," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 797-803.
    3. Purani, Keyoor & Kumar, Deepak S. & Sahadev, Sunil, 2019. "e-Loyalty among millennials: Personal characteristics and social influences," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 215-223.
    4. Lee, Mingyu & Kwahk, Jiyoung & Han, Sung H. & Jeong, Dawoon & Park, Kyudong & Oh, Seokmin & Chae, Gunho, 2020. "Developing personas & use cases with user survey data: A study on the millennials’ media usage," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    5. Kelsey L Conley & Jayson L Lusk, 2019. "What to Eat When Having a Millennial over for Dinner," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(1), pages 56-70, March.
    6. Park, Jein & Han, Semi, 2023. "Investigating older consumers’ acceptance factors of autonomous vehicles," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    7. Tinashe Musasa & Padhma Moodley, 2020. "The Roles of Psychological Antecedents and Consumer Innovativeness in Determining Consumer Decision Making Styles of South African Millennial Consumers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 8(4), pages 348-368.
    8. Prentice, Catherine & Hsiao, Aaron, 2021. "Travel deterrents to regional destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    9. Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
    10. Sharma, Varinder M. & Klein, Andreas, 2020. "Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    11. Ye, Ben Haobin & Barreda, Albert A. & Okumus, Fevzi & Nusair, Khaldoon, 2019. "Website interactivity and brand development of online travel agencies in China: The moderating role of age," Journal of Business Research, Elsevier, vol. 99(C), pages 382-389.
    12. Kopplin, Cristopher Siegfried & Rösch, Stella Franca, 2021. "Equifinal causes of sustainable clothing purchase behavior: An fsQCA analysis among generation Y," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    13. Kacprzak, Agnieszka & Pawłowska, Anna, 2017. "Work and shopping overflow — Consequences and differentiation among selected psychological and demographic characteristics," European Management Journal, Elsevier, vol. 35(6), pages 755-765.
    14. Jensen, Tommy, 2018. "Interregnum and Critical Management Studies: The possible end of meaningful work," Scandinavian Journal of Management, Elsevier, vol. 34(4), pages 343-348.
    15. Lissitsa, Sabina & Kol, Ofrit, 2016. "Generation X vs. Generation Y – A decade of online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 304-312.
    16. Klein, Andreas & Sharma, Varinder M., 2022. "Consumer decision-making styles, involvement, and the intention to participate in online group buying," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    17. Chuah, Stephanie Hui-Wen & Marimuthu, Malliga & Kandampully, Jay & Bilgihan, Anil, 2017. "What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 124-136.
    18. Saphores, Jean-Daniel & Xu, Lu, 2021. "E-shopping changes and the state of E-grocery shopping in the US - Evidence from national travel and time use surveys," Research in Transportation Economics, Elsevier, vol. 87(C).
    19. Shin, Hyunju & Parker, Janna, 2017. "Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 1-11.
    20. Ladhari, Riadh & Gonthier, Jessica & Lajante, Mathieu, 2019. "Generation Y and online fashion shopping: Orientations and profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 113-121.

    More about this item

    Keywords

    Baby Boomers; Generation; Habits/Customs;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:riafin:v:11:y:2018:i:3:p:47-56. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.