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Evaluation of Websites Quality Using Fuzzy TOPSIS Method

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Listed:
  • Nesrin Alptekin
  • Elif Eroglu Hall
  • Nurdan Sevim

Abstract

Competition in trade is increasing every day along with the influence of globalization. The primary factor allowing globalization to reach large dimensions in our day has been the intense use of the internet and internet technologies in trade. In this intense completive environment, internet offers significant advantages to all businesses, either large or small. One of the most important factors that place enterprises serving customers in the web environment and one step ahead is the quality of the web pages. The design of websites in a manner to meet the expectations of the consumers is quite important for them to succeed. Primarily the quality of the online shopping sites has been focused on and quality perceptions of consumers regarding websites, where books are sold online have been evaluated. The Fuzzy TOPSIS method is used for the evaluation of five Turkish bookstores websites quality. Fifteen sub-criteria under four main categories were used in the evaluation of bookstore websites quality.

Suggested Citation

  • Nesrin Alptekin & Elif Eroglu Hall & Nurdan Sevim, 2015. "Evaluation of Websites Quality Using Fuzzy TOPSIS Method," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 221-242, August.
    • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:8:p:221-242
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    References listed on IDEAS

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    1. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
    2. Sarv Devaraj & Ming Fan & Rajiv Kohli, 2002. "Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics," Information Systems Research, INFORMS, vol. 13(3), pages 316-333, September.
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    Cited by:

    1. Bihter Gizem Demircan & Kaan Yetilmezsoy, 2023. "A Hybrid Fuzzy AHP-TOPSIS Approach for Implementation of Smart Sustainable Waste Management Strategies," Sustainability, MDPI, vol. 15(8), pages 1-23, April.

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