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Obilježja I Dimenzije Privlačnosti Poslodavaca Za Ekonomiste

Author

Listed:
  • Nina Pološki Vokić

    (Sveučilište u Zagrebu,Ekonomski fakultet – Zagreb)

  • Vinko Mostarac

    (Hrvatska gospodarska komora)

Abstract

Rad empirijski istražuje obilježja i dimenzije koje poslodavce čine poželjnijima za najmlađu generaciju visokoobrazovanih ekonomista u Hrvatskoj, s obzirom na manjak istraživanja u ovom području. Također, istraženo je u kojoj je mjeri smisleno segmentirati signale koje poslodavci odašilju na tržište rada kako bi privukli pripadnike najmlađe generacije visokoobrazovanih ekonomista različitih socio-demografskih obilježja. Anketno istraživanje provedeno na uzorku 407 studenata sveučilišnih diplomskih studija korištenjem „Skale privlačnosti poslodavca“ Berthona, Ewinga i Haha (2005) je ukazalo da ispitanici preferiraju „Razvojnu dimenziju“ privlačnosti poslodavca. Dodatno, na temelju inferencijalne statistike zaključeno je da su dimenzije privlačnosti poslodavaca univerzalne, odnosno da u značajnoj mjeri ne ovise o socio-demografskim obilježjima ispitanika. Proizlazi da poslodavci koji žele privući i/ili zadržati u organizaciji visoko-obrazovane ekonomiste mlađih generacija trebaju istima osiguravati prilike za osobni i profesionalni razvoj, bez obzira kojem segmentu prema svojim osobnim obilježjima oni pripadaju.

Suggested Citation

  • Nina Pološki Vokić & Vinko Mostarac, 2021. "Obilježja I Dimenzije Privlačnosti Poslodavaca Za Ekonomiste," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 341-356.
    • Handle: RePEc:hde:epregl:v:72:y:2021:i:3:p:341-356
    DOI: 10.32910/ep.72.3.1
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    Keywords

    izgradnja marke poslodavca; privlačnost poslodavca; obilježja/dimenzije privlačnosti poslodavca; socio-demografska obilježja pojedinca; ekonomisti; Hrvatska; Skala privlačnosti poslodavca;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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