IDEAS home Printed from https://ideas.repec.org/a/gei/journl/v2y2015i2p223-142.html
   My bibliography  Save this article

Effect of Offline Parent Brand Dimension on Online Trust, Satisfaction and Loyalty: In Context of Newspaper Industry

Author

Listed:
  • Reema Frooghi, Syeda Nazneen Waseem, Sahar Afshan, Zubair Shah

    (KASB Institue of Technology, Karachi)

Abstract

The shift towards technological era has caused services to adopt technology to increase customer satisfaction. Although much work has been done on offline brand dimension of newspapers and its effect towards website satisfaction, website trust and website loyalty; this paper focuses on how offline brand dimension of newspaper effects website satisfaction, website trust and website loyalty in the Pakistani context. The mediating effect of Offline Brand Dimension of newspaper on Website Trust and Website Satisfaction has also been studied in this paper. Offline Brand Dimensions has been studied as a result of four factors which include: Brand Trust, Brand Satisfaction, Attitudinal Brand Loyalty and Behavioral Brand Loyalty. SPSS 21 and AMOS 21 have been used for data analysis. Exploratory Factor analysis through SPSS 21 and Confirmatory factor analysis through AMOS 21 has been conducted. To study the hypothesis path analysis has been carried out and mediation analysis has also been done to study the mediating effect. Survey research has been carried out through questionnaire. Sample size included 321 respondents. The respondents included those people who read online newspapers. The result indicates that Offline Brand Dimensions have a significant and positive impact on Website Trust and Website Satisfaction but has an insignificant impact on Website Loyalty; whereas Website Loyalty is the result of Website Satisfaction and Website Trust. There also exists full mediation of Offline Brand Dimensions on Website Trust and Website Satisfaction. This research will help to devise strategies for increasing readers' loyalty and satisfaction.

Suggested Citation

  • Reema Frooghi, Syeda Nazneen Waseem, Sahar Afshan, Zubair Shah, 2015. "Effect of Offline Parent Brand Dimension on Online Trust, Satisfaction and Loyalty: In Context of Newspaper Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 223-142, October.
    • Handle: RePEc:gei:journl:v:2:y:2015:i:2:p:223-142
    as

    Download full text from publisher

    File URL: http://geistscience.com/JMS/Issue2-15/Article2/JMS1502201.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Tari, Juan Jose & Molina, Jose Francisco & Castejon, Juan Luis, 2007. "The relationship between quality management practices and their effects on quality outcomes," European Journal of Operational Research, Elsevier, vol. 183(2), pages 483-501, December.
    2. Dan J. Kim & Donald L. Ferrin & H. Raghav Rao, 2009. "Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration," Information Systems Research, INFORMS, vol. 20(2), pages 237-257, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arunee Kasayanond & Rofiqul Umam & Kittisak Jermsittiparsert, 2019. "Environmental Sustainability and its Growth in Malaysia by Elaborating the Green Economy and Environmental Efficiency," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 465-473.
    2. Mirza A. Haq, Salman Abbasi, 2016. "Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(2), pages 108-122, October.
    3. Leonardus W.W. Mihardjo & Sasmoko Sasmoko & Firdaus Alamsjah & Elidjen Elidjen, 2019. "Impact of Green IS, Service Innovation and Customer Experience in influencing Customer Satisfaction and Environmental Performance," International Journal of Energy Economics and Policy, Econjournals, vol. 9(6), pages 379-385.
    4. Sasmoko Sasmoko & Leonardus W. Wasono Mihardjo & Firdaus Alamsjah & Elidjen Elidjen & Arun Kumar Tarofder, 2019. "Investigating the Effect of Digital Technologies, Energy Consumption and Climate Change on Customer s Experience: A Study from Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 353-362.
    5. Azhar Susanto & Meiryani Meiryani, 2019. "The impact of Environmental Accounting Information System Alignment on Firm Performance and Environmental Performance: A case of Small and Medium Enterprises s of Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 9(2), pages 229-236.
    6. Meiryani Meiryani & Azhar Susanto & Dezie Leonarda Warganegara, 2019. "The Issues Influencing of Environmental Accounting Information Systems: An Empirical Investigation of SMEs in Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 9(1), pages 282-290.
    7. Gholam Reza Zandi & Nadeem Khalid & Dewan Md. Zahurul Islam, 2019. "Nexus of Knowledge Transfer, Green Innovation and Environmental Performance: Impact of Environmental Management Accounting," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 387-393.
    8. Kim, Yaeri & Roh, Taewoo, 2022. "Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    9. Nur Fitriyah, 2019. "Financial Development and Environmental Degradation in Indonesia: Evidence from Auto Regressive Distributed Lag Bound Testing Method," International Journal of Energy Economics and Policy, Econjournals, vol. 9(5), pages 394-400.
    10. Yasir Rashid, Muhammad Zeeshan, 2018. "Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 40-64, October.
    11. Gholamreza Zandi & Hoyoung Lee, 2019. "Factors Affecting Environmental Management Accounting and Environmental Performance: An Empirical Assessment," International Journal of Energy Economics and Policy, Econjournals, vol. 9(6), pages 342-348.
    12. Umair Ahmed & Soleman Mozammel & Fazluz Zaman, 2020. "Impact of Ecological Innovation, Entrepreneurial Self-Efficacy and Entrepreneurial Orientation on Environmental Performance and Energy Efficiency," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 289-295.
    13. Winwin Yadiati & Nissa Nissa & Sugiono Paulus & Harry Suharman & Meiryani Meiryani, 2019. "The Role of Green Intellectual Capital and Organizational Reputation in Influencing Environmental Performance," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 261-268.
    14. Moh. Bahzar, 2019. "Effects of Green Transformational and Ethical Leadership on Green Creativity, Eco-Innovation and Energy Efficiency in Higher Education Sector of Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 9(6), pages 408-414.
    15. Sudawan Somjai & Ratchada Fongtanakit & Khomsan Laosillapacharoen, 2020. "Impact of Environmental Commitment, Environmental Management Accounting and Green Innovation on Firm Performance: An Empirical Investigation," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 204-210.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wajeeha Aslam & Imtiaz Arif & Kashif Farhat & Marium Khursheed, 2018. "The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 177-194.
    2. Reema Frooghi, Syeda Nazneen Waseem, Sahar Afshan, Zubair Shah, 2015. "Effect of Online Parent Brand Dimension on Online Trust, Satisfaction and Loyalty: In Context of Newspaper Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 223-241, October.
    3. Mei, Maggie Qiuzhu & Wang, Le & Yan, Jie, 2023. "Maintaining product quality consistency when offshoring to emerging markets: The role of subsidiary control," Journal of International Management, Elsevier, vol. 29(1).
    4. Younès El Manzani & Mohamed Larbi Sidmou & Jean-Jack Cegarra, 2018. "Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory," Post-Print hal-03080217, HAL.
    5. Xi Chen & Shaofen Fang & Yujie Li & Haibin Wang, 2019. "Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations," Sustainability, MDPI, vol. 11(7), pages 1-20, April.
    6. Abhipsa Pal & Tejaswini Herath & Rahul De’ & H. Raghav Rao, 2021. "Is the Convenience Worth the Risk? An Investigation of Mobile Payment Usage," Information Systems Frontiers, Springer, vol. 23(4), pages 941-961, August.
    7. Pereira, Hélia Gonçalves & Salgueiro, Maria de Fátima & Rita, Paulo, 2016. "Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 279-291.
    8. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    9. Muhammad Shahnawaz Adil, Kamal bin Ab Hamid, 2017. "Impact of Individual Feelings of Energy on Creative Work Involvement: A Mediating Role of Leader-Member Exchange," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(1), pages 82-105, March.
    10. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    11. Reza Dabestani & Allahvirdi Taghavi & Mohammad Saljoughian, 2014. "The Relationship between Total Quality Management Critical Success Factors and Knowledge Sharing in a Service Industry," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(1), pages 81-101, February.
    12. Rana Basu & Prabha Bhola, 2015. "Exploring Quality Management Practices and Its Pattern Analysis in Indian Service SMEs," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 23(02), pages 199-235, June.
    13. Gökçe Esenduran & James A. Hill & In Joon Noh, 2020. "Understanding the Choice of Online Resale Channel for Used Electronics," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1188-1211, May.
    14. Chun Yang & Jui-Che Tu & Qianling Jiang, 2020. "The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    15. I Gede Mahatma Yuda Bakti & Sik Sumaedi & Tri Rakhmawati & Sih Damayanti & Medi Yarmen, 2020. "The Model of Domestic Product Quality Syndrome," SAGE Open, , vol. 10(4), pages 21582440209, December.
    16. Goode, Sigi & Lin, Chinho & Fernandez, Walter & Jiang, James J., 2014. "Exploring two explanations of loyalty in application service provision," European Journal of Operational Research, Elsevier, vol. 237(2), pages 649-657.
    17. Benedikt Berger & Martin Adam & Alexander Rühr & Alexander Benlian, 2021. "Watch Me Improve—Algorithm Aversion and Demonstrating the Ability to Learn," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(1), pages 55-68, February.
    18. Hatice Doğan-Südaş & Ali Kara & Emre Karaca, 2023. "Effects of Gamified Mobile Apps on Purchase Intentions and Word-of-Mouth Engagement: Implications for Sustainability Behavior," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
    19. Imtiaz Arif, Sahar Afshan, Arshian Sharif, 2016. "Resistance to Adopt Mobile Banking in a Developing Country: Evidence from Modified TAM," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 1(1), pages 23-40, March.
    20. Leonie Kuen & Fiona Schürmann & Daniel Westmattelmann & Sophie Hartwig & Shay Tzafrir & Gerhard Schewe, 2023. "Trust transfer effects and associated risks in telemedicine adoption," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gei:journl:v:2:y:2015:i:2:p:223-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Imtiaz ARIF (email available below). General contact details of provider: https://geistscience.com/JMS/index.php .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.