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Consumers’ Behavioral Trends in the Arts, Entertainment, and Recreation Sector amid a Global Pandemic: A Qualitative Study

Author

Listed:
  • Rachele Pretto

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Arthur Huang

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Jorge Ridderstaat

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Efren de La Mora

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Adam Haney

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

Abstract

A global pandemic can provide new opportunities and challenges for the tourism industry. When most entertainment events and recreation activities were canceled or postponed during the first and second waves of the COVID-19 pandemic, many operators introduced online offerings, such as virtual tours and streaming services. These factors, along with the public’s fear of catching the virus, have prompted significant changes in consumers’ spending behaviors within the tourism industry. This study interviewed 22 US-based consumers about their spending experiences in the arts, entertainment, and recreation sectors, during the COVID-19 pandemic. The findings indicate that the critical shaping factors of consumers’ behaviors in tourism include safety measures, social environment, consumers’ desire to resume enjoyment, and digital offerings. We further propose a revised theory of planned behavior that considers various external and contextual factors, based on the findings. The implications for managerial practice are also discussed.

Suggested Citation

  • Rachele Pretto & Arthur Huang & Jorge Ridderstaat & Efren de La Mora & Adam Haney, 2023. "Consumers’ Behavioral Trends in the Arts, Entertainment, and Recreation Sector amid a Global Pandemic: A Qualitative Study," Tourism and Hospitality, MDPI, vol. 4(2), pages 1-11, April.
    • Handle: RePEc:gam:jtourh:v:4:y:2023:i:2:p:14-243:d:1122453
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    References listed on IDEAS

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