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Chinese VFR Travel in Budapest: The Hosts’ Roles

Author

Listed:
  • Rita Song-Agócs

    (Doctoral School of Business and Management, Corvinus University of Budapest, 1093 Budapest, Hungary)

  • Gábor Michalkó

    (Institute of Sustainable Development, Corvinus University of Budapest, 1093 Budapest, Hungary
    CSFK, Geographical Institute (MTA Centre of Excellence), 1112 Budapest, Hungary)

Abstract

In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts.

Suggested Citation

  • Rita Song-Agócs & Gábor Michalkó, 2022. "Chinese VFR Travel in Budapest: The Hosts’ Roles," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-13, August.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:44-732:d:895248
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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