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Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry

Author

Listed:
  • Hao Jiao

    (Business School, Beijing Normal University, Beijing 100875, China)

  • Yupei Wang

    (Business School, Beijing Normal University, Beijing 100875, China)

  • Hongjun Xiao

    (Institute of Industrial Economics, Chinese Academy of Social Science, Beijing 100444, China)

  • Jianghua Zhou

    (Business School, Beijing Normal University, Beijing 100875, China)

  • Wensi Zeng

    (Business School, Beijing Normal University, Beijing 100875, China)

Abstract

Building on a case study of three animation companies in the Chinese cultural and creative industry, this study aims to understand how profit model innovation is promoted. Due to the rapidly changing environments and resource scarcity, cultural and creative companies need to select the appropriate profit model according to their own key resources. The study uncovers two critical factors that promote profit model innovation in animation projects: the quantity of consumers and their consumption intention. According to these two dimensions, the authors’ analysis shows profit model innovation in animation projects can be divided into Fans mode, Popular mode, Placement mode, and Failure mode, respectively. This study provides an empirical basis for advocating profit model innovation and discusses the resource requirements of Fan mode, Popular model, and Placement mode in China’s cultural and creative industry. The authors’ research also has managerial implications that might help firms promote profit model innovation. Finally, learning and promoting the profit model of China’s animation industry in the Northeast Asia area will be conducive to Northeast Asia’s cooperation and sustainable development.

Suggested Citation

  • Hao Jiao & Yupei Wang & Hongjun Xiao & Jianghua Zhou & Wensi Zeng, 2017. "Promoting Profit Model Innovation in Animation Project in Northeast Asia: Case Study on Chinese Cultural and Creative Industry," Sustainability, MDPI, vol. 9(12), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:12:p:2361-:d:123409
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    References listed on IDEAS

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    1. Shihong Zeng & Mimi Hu & Bin Su, 2016. "Research on Investment Efficiency and Policy Recommendations for the Culture Industry of China Based on a Three-Stage DEA," Sustainability, MDPI, vol. 8(4), pages 1-15, March.
    2. Yu-Yun Liu & Yin-Hao Chiu, 2017. "Evaluation of the Policy of the Creative Industry for Urban Development," Sustainability, MDPI, vol. 9(6), pages 1-23, June.
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    Cited by:

    1. ShaoPeng Che & Yuanhang Zhou & Shunan Zhang & Dongyan Nan & Jang Hyun Kim, 2023. "Impact of ByteDance crisis communication strategies on different social media users," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    2. Jiemei Zhang & Qingbo Zhu & Yupei Wang, 2019. "Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
    3. Yongrok Choi, 2018. "Regional Cooperation for the Sustainable Development and Management in Northeast Asia," Sustainability, MDPI, vol. 10(2), pages 1-8, February.
    4. Bingxiu Gui & Yun Liu & Yanbing Ju & Xuanting Ye, 2018. "Disruptive Innovation Patterns Driven by Mega-Projects: A Sustainable Development Pattern Case of China’s High-Speed Rail," Sustainability, MDPI, vol. 10(4), pages 1-17, April.

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