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Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon

Author

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  • Cristina Pronello

    (Sorbonne Universités, Université de Technologie de Compiègne, EA 7284 AVENUES, Compiègne 60203, France
    Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy)

  • Amandine Duboz

    (Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy)

  • Valentina Rappazzo

    (Politecnico di Torino, Interuniversity Department of Regional and Urban Studies and Planning, Torino 10125, Italy)

Abstract

Advanced traveller information systems (ATIS) are meant to assist people in their daily travel decisions as well as to prompt a shift from cars to alternative and more environmentally-friendly transport strategies. Not many comprehensive studies have been undertaken so far in order to assess the willingness to pay (WTP) for ATIS, despite a development of these tools during the last two decades. This paper aims at analysing the WTP for Optymod’Lyon, a smartphone application which plans your journey travels using real-time information about all available transport modes. To this end, a quali-quantitative approach was adopted, administering a questionnaire to participants and organising focus groups before and after the test of the application. A sample of 42 people living in the metropolitan area of Lyon was involved. Results showed four clusters of participants: idealists , pragmatics , the ambiguous and opportunists . A strong majority of idealists and pragmatics were unwilling to pay, mainly for economic reasons and the availability on the market of free information. They record a lower share of trips to work and a higher share for leisure, shopping and study purposes. Those willing to pay (of which 37.8% were opportunists ) report a low monthly charge level (0.2–3 €/month) and are mainly highly-educated car users, travelling for work.

Suggested Citation

  • Cristina Pronello & Amandine Duboz & Valentina Rappazzo, 2017. "Towards Smarter Urban Mobility: Willingness to Pay for an Advanced Traveller Information System in Lyon," Sustainability, MDPI, vol. 9(10), pages 1-21, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:10:p:1690-:d:112904
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    References listed on IDEAS

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    1. Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021. "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 105-124, March.

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