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Challenges for Marketers in Sustainable Production and Consumption

Author

Listed:
  • Caroline Oates

    (Management School, University of Sheffield, Conduit Rd., Sheffield S10 1FL, UK)

  • Panayiota Alevizou

    (Management School, University of Sheffield, Conduit Rd., Sheffield S10 1FL, UK)

  • Seonaidh McDonald

    (Aberdeen Business School, Robert Gordon University, Garthdee Road, Aberdeen AB10 7QE, UK)

Abstract

As one of the biggest issues facing today’s global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices [1–3]. [...]

Suggested Citation

  • Caroline Oates & Panayiota Alevizou & Seonaidh McDonald, 2016. "Challenges for Marketers in Sustainable Production and Consumption," Sustainability, MDPI, vol. 8(1), pages 1-4, January.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:1:p:75-:d:62134
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    References listed on IDEAS

    as
    1. Sheng-Hsiung Chang, 2015. "The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences," Sustainability, MDPI, vol. 7(5), pages 1-21, April.
    2. Michael Baker, 2015. "Social Business, Business as if People Mattered: Variations on a Theme by Schumacher (1973)," Sustainability, MDPI, vol. 7(6), pages 1-19, May.
    3. Claudia E. Henninger, 2015. "Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses," Sustainability, MDPI, vol. 7(5), pages 1-22, May.
    4. Mirjam Visser & Valentin Gattol & Rosan Van der Helm, 2015. "Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention," Sustainability, MDPI, vol. 7(7), pages 1-17, June.
    5. Adekunle Oke, 2015. "Workplace Waste Recycling Behaviour: A Meta-Analytical Review," Sustainability, MDPI, vol. 7(6), pages 1-20, June.
    6. Elodie Gentina & Pallavi Singh, 2015. "How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization," Sustainability, MDPI, vol. 7(6), pages 1-23, June.
    7. Panayiota J. Alevizou & Caroline J. Oates & Seonaidh McDonald, 2015. "The Well(s) of Knowledge: The Decoding of Sustainability Claims in the UK and in Greece," Sustainability, MDPI, vol. 7(7), pages 1-19, July.
    8. Jaqueline Garcia-Yi, 2014. "Market-Based Instruments for the Conservation of Underutilized Crops: In-Store Experimental Auction of Native Chili Products in Bolivia," Sustainability, MDPI, vol. 6(11), pages 1-19, November.
    9. Ingrid Moons & Patrick De Pelsmacker, 2015. "An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison," Sustainability, MDPI, vol. 7(5), pages 1-34, May.
    10. Larissa Schütte & Diana Gregory-Smith, 2015. "Neutralisation and Mental Accounting in Ethical Consumption: The Case of Sustainable Holidays," Sustainability, MDPI, vol. 7(6), pages 1-14, June.
    11. Hege Westskog & Tanja Winther & Hanne Sæle, 2015. "The Effects of In-Home Displays—Revisiting the Context," Sustainability, MDPI, vol. 7(5), pages 1-21, May.
    12. Anna Scott & Caroline Oates & William Young, 2015. "A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households," Sustainability, MDPI, vol. 7(5), pages 1-26, May.
    13. Jun Wang & Yong Zha, 2014. "Distinguishing Technical Inefficiency from Desirable and Undesirable Congestion with an Application to Regional Industries in China," Sustainability, MDPI, vol. 6(12), pages 1-19, December.
    14. Athina-Evera Qendro, 2015. "Albanian and UK Consumers’ Perceptions of Farmers’ Markets and Supermarkets as Outlets for Organic Food: An Exploratory Study," Sustainability, MDPI, vol. 7(6), pages 1-26, May.
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