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Place Identity, Social Capital, and Rural Homestay Entrepreneurship Performance: The Mediating Effect of Self-Efficacy

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  • Ping Yin

    (School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China)

  • Linjie Zhou

    (School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China)

Abstract

It is necessary to analyze the entrepreneurial performance mechanism of rural homestays to improve farmers’ incomes under the strategy of rural revitalization in China. This study constructs a mechanism model, in which place identity and social capital are antecedent variables and entrepreneurial self-efficacy is an intermediary variable. Three hundred and fifty five valid samples were collected from rural homestayers in suburban areas of Beijing. A structural equation modelling by Mplus was conducted for path-analysis and also a mediating effects test to verity the theoretical model. The results demonstrate that place identity has no significant effect on entrepreneurial performance, while social capital and entrepreneurial self-efficacy do have. In fact, place identity and social capital have significant positive effects on entrepreneurial self-efficacy. Entrepreneurial self-efficacy plays a complete mediating role in the relationship between place identity and farmers’ entrepreneurial performance, and a partial mediating role in the relationship between social capital and farmers’ entrepreneurial performance. Under the background of rural revitalization, the conclusions of this study provide a theoretical basis for improving the farmer’s entrepreneurial performance and have certain practical management significance.

Suggested Citation

  • Ping Yin & Linjie Zhou, 2023. "Place Identity, Social Capital, and Rural Homestay Entrepreneurship Performance: The Mediating Effect of Self-Efficacy," Sustainability, MDPI, vol. 15(15), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:15:p:11812-:d:1208049
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    References listed on IDEAS

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