Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects
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- Muhammed Sajid & Myriam Ertz, 2024. "Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm’s Bottom Line," Sustainability, MDPI, vol. 16(2), pages 1-25, January.
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Keywords
ethical concern; perceived brand value; environmental product innovations;All these keywords.
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