IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i10p8036-d1147344.html
   My bibliography  Save this article

Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions

Author

Listed:
  • Eleanor Kohler

    (Greenwich Business School, University of Greenwich, London SE10 9LS, UK)

  • Emmanuel Mogaji

    (Greenwich Business School, University of Greenwich, London SE10 9LS, UK)

  • İsmail Erkan

    (IKCU Business School, Izmir Katip Celebi University, Izmir 35620, Turkey)

Abstract

The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently, consumers must find alternative methods to conduct their information searches and, more importantly, the prospects of shopping online without going to the store to test the product. With the enormous prospects of social media cosmetic electronic word of mouth (eWOM), it is imperative to examine the influence of cosmetic eWOM on social media and for cosmetic marketers to understand the antecedents that result in cosmetic consumers making a purchase. The adapted information adoption model was validated through structural equation modelling based on 341 eligible surveys. The results confirmed that information quality, source credibility, information usefulness, and information adoption are the key antecedents in eWOM on Instagram when investigating purchase intentions in the colour cosmetic industry. This study is one of the pioneers in empirically testing the relationship between information quality and source credibility on information usefulness and, subsequently, the relationship between information usefulness, information adoption, and purchase intentions in a western market based on the cosmetic industry. These new insights provide practical implications for a cosmetic marketer, suggesting the key variables leading to purchase intentions in cosmetic eWOM, which can be utilised in marketing techniques.

Suggested Citation

  • Eleanor Kohler & Emmanuel Mogaji & İsmail Erkan, 2023. "Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:10:p:8036-:d:1147344
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/10/8036/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/10/8036/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Artem Timoshenko & John R. Hauser, 2019. "Identifying Customer Needs from User-Generated Content," Marketing Science, INFORMS, vol. 38(1), pages 1-20, January.
    2. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    3. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
    4. Mogaji, Emmanuel & Adekunle, Ibrahim & Aririguzoh, Stella & Oginni, Adeyemi, 2022. "Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations," Transport Policy, Elsevier, vol. 116(C), pages 304-314.
    5. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    6. Subhasis Ray & Lipsa Nayak, 2023. "Marketing Sustainable Fashion: Trends and Future Directions," Sustainability, MDPI, vol. 15(7), pages 1-28, April.
    7. Sarif Patwary & Md Ariful Haque & Jehad A. Kharraz & Noman Khalid Khanzada & Muhammad Usman Farid & Nallapaneni Manoj Kumar, 2022. "Apparel Consumer Behavior and Circular Economy: Towards a Decision-Tree Framework for Mindful Clothing Consumption," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    8. McNeill, Lisa S. & Snowdon, Jasmine, 2019. "Slow fashion – Balancing the conscious retail model within the fashion marketplace," Australasian marketing journal, Elsevier, vol. 27(4), pages 215-223.
    9. Farzana Quoquab & Azila Jaini & Jihad Mohammad, 2020. "Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach," IJERPH, MDPI, vol. 17(14), pages 1-20, July.
    10. Jessica Müller-Pérez & Ángel Acevedo-Duque & Pilar Valenzuela Rettig & Elizabeth Emperatriz García-Salirrosas & Mirtha Mercedes Fernández-Mantilla & Sandra Sofía Izquierdo-Marín & Rina Álvarez-Becerra, 2023. "Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths," Sustainability, MDPI, vol. 15(8), pages 1-13, April.
    11. Khirul Basar Mim & Tunmin (Catherine) Jai & Stacy H. Lee, 2022. "The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model," Sustainability, MDPI, vol. 14(19), pages 1-18, September.
    12. Randy Danniswara & Puspa Sandhyaduhita & Qorib Munajat, 2017. "The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram," Information Resources Management Journal (IRMJ), IGI Global, vol. 30(2), pages 23-43, April.
    13. Suzanne Amaro & Paulo Duarte, 2017. "Social media use for travel purposes: a cross cultural comparison between Portugal and the UK," Information Technology & Tourism, Springer, vol. 17(2), pages 161-181, June.
    14. Yiling Zhang & Ying Zhou & Yangyang Liu & Zengrui Xiao, 2023. "Research on the Influencing Mechanism of the Effect of Brands’ Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    15. You Kyung Lee, 2017. "A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism," Sustainability, MDPI, vol. 9(10), pages 1-17, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shih-Wei Wu & Pei-Yun Chiang, 2023. "Exploring the Mediating Effects of the Theory of Planned Behavior on the Relationships between Environmental Awareness, Green Advocacy, and Green Self-Efficacy on the Green Word-of-Mouth Intention," Sustainability, MDPI, vol. 15(16), pages 1-27, August.
    2. Un-Kon Lee, 2021. "The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists," SAGE Open, , vol. 11(1), pages 21582440209, January.
    3. Affifa Sardar & Amir Manzoor & Khurram Adeel Shaikh & Liaqat Ali, 2021. "An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption," SAGE Open, , vol. 11(4), pages 21582440211, October.
    4. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    5. Pham Minh & Dang Thao Yen & Ngo Thi Huong Quynh & Hoang Thi Hong Yen & Tran Thi Thanh Nga & Nguyen Van Quoc, 2021. "Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 81-96.
    6. Jiyeon Hong & Paul R. Hoban, 2022. "Writing More Compelling Creative Appeals: A Deep Learning-Based Approach," Marketing Science, INFORMS, vol. 41(5), pages 941-965, September.
    7. Oluwayemi-Oniya Aderibigbe & Trynos Gumbo, 2022. "Variations in Mode Choice of Residents Prior and during COVID-19: An Empirical Evidence from Johannesburg, South Africa," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    8. Yam B. Limbu & A. F. M. Jalal Ahamed, 2023. "What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    9. Carlson, Keith & Kopalle, Praveen K. & Riddell, Allen & Rockmore, Daniel & Vana, Prasad, 2023. "Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 54-74.
    10. repec:jtr:journl:v:4:y:2012:i:1:p:12-37 is not listed on IDEAS
    11. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 2020. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 22(5), pages 1203-1226, October.
    12. Tsai-Ling Liu & Tyrone T. Lin & Shu-Yen Hsu, 2022. "Continuance Usage Intention toward E-Payment during the COVID-19 Pandemic from the Financial Sustainable Development Perspective Using Perceived Usefulness and Electronic Word of Mouth as Mediators," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    13. Xiaomo Liu & G. Alan Wang & Weiguo Fan & Zhongju Zhang, 2020. "Finding Useful Solutions in Online Knowledge Communities: A Theory-Driven Design and Multilevel Analysis," Information Systems Research, INFORMS, vol. 31(3), pages 731-752, September.
    14. von Hippel, Eric & Kaulartz, Sandro, 2021. "Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web," Research Policy, Elsevier, vol. 50(8).
    15. Kwangsu Cho & Sehee Han & Ting-Ting Rachel Chung & Patrick J. Bateman, 2017. "The Influence of an Integrated View of Source’s Expertise on Knowledge Transfer," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-18, December.
    16. Claudio Vitari & Aurelio Ravarini & Bernard Fallery, 2006. "The Kms Recommending Experts In The Communities: Proposition Of A Theory On Their Success," Post-Print halshs-01924301, HAL.
    17. Sojin Jung & Byoungho Ellie Jin, 2022. "RETRACTED ARTICLE: Slow fashion branding: understanding what consumers value most," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 141-149, March.
    18. Davide Proserpio & John R. Hauser & Xiao Liu & Tomomichi Amano & Alex Burnap & Tong Guo & Dokyun (DK) Lee & Randall Lewis & Kanishka Misra & Eric Schwarz & Artem Timoshenko & Lilei Xu & Hema Yoganaras, 2020. "Soul and machine (learning)," Marketing Letters, Springer, vol. 31(4), pages 393-404, December.
    19. Jehad Imlawi, 2017. "E-WOM Adoption and Sharing Behavior in Social Network Sites: The Impact of Engagement in SNSs," International Business Research, Canadian Center of Science and Education, vol. 10(6), pages 87-97, June.
    20. David Fang & Chen-Ling Fang & Bi-Kun Tsai & Li-Chi Lan & Wen-Shan Hsu, 2012. "Relationships among Trust in Messages, Risk Perception, and Risk Reduction Preferences Based upon Avian Influenza in Taiwan," IJERPH, MDPI, vol. 9(8), pages 1-16, August.
    21. Liobikienė, Genovaitė & Miceikienė, Astrida, 2022. "The role of financial, social and informational mechanisms on willingness to use bioenergy," Renewable Energy, Elsevier, vol. 194(C), pages 21-27.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:10:p:8036-:d:1147344. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.