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Corporate Social Responsibility and Hotel Employees’ Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work

Author

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  • Hyewon Youn

    (School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China)

  • Jong-Hyeong Kim

    (School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China)

Abstract

The corporate social responsibility (CSR) literature documents inconsistent results regarding the relationship between CSR and employees’ organizational citizenship behavior (OCB). Additionally, few empirical studies examine the mediating factors explaining how employees’ CSR perception affects their attitudes and behaviors. Thus, we propose an extended M-R model linking hotels’ CSR activities, employees’ perceived meaningfulness of work and organizational pride, and organizational citizenship behavior. We recruited 363 Chinese hotel employees in Guangzhou for our sample and employed partial least squares structural equation modeling for our analysis. The results showed that CSR practices benefiting both internal (i.e., employees) and external stakeholders (i.e., community and customers) positively influenced employees’ organizational pride. However, only CSR activities benefiting customers significantly affected employees’ perceived meaningfulness of work. CSR influenced employees’ OCB through meaningfulness of work and organizational pride. The findings provide hotel management insights regarding the development of CSR initiatives to enhance employees’ organizational attitudes and work performance. The study limitations are that the survey methodology has weaknesses and that we do not consider the influence of corporate culture on OCB.

Suggested Citation

  • Hyewon Youn & Jong-Hyeong Kim, 2022. "Corporate Social Responsibility and Hotel Employees’ Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2428-:d:753940
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    References listed on IDEAS

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    Cited by:

    1. Hongqing He & Yameng Zhang & Yaqi Ding, 2022. "When Does CSR Fail to Incentive Employees’ Affective Organizational Commitment? Exploring the Moderating Effects Based on the C-S-R Concerns Model," Sustainability, MDPI, vol. 14(13), pages 1-20, July.
    2. Tehreem Fatima & Kamal Badar & Muhammad Waqas & Arslan Ayub & Muhammad Haris, 2023. "CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    3. Mehran Nejati & Azadeh Shafaei, 2023. "Why do employees respond differently to corporate social responsibility? A study of substantive and symbolic corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2066-2080, July.

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