The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media
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- Jiangyuan Hou & Yanping Wang & Mingyue Du, 2023. "Friend or Foe: How Do Consumers and Producers Affect the ESG Rating Index? Evidence from China’s Market of Organic Milk," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
- Abdel-Aziz Ahmad Sharabati & Shafig Al-Haddad & Razan Abu Naba & Diana Hijazat & Ali Abdallah Alalwan & Ra’ed Masa’deh, 2023. "How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
- Qingyu Zhang & Sohail Ahmad, 2022. "Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
- Jiangjun Li & Tao Fu & Shengyue Han & Rui Liang, 2023. "Exploring the Impact of Corporate Social Responsibility on Financial Performance: The Moderating Role of Media Attention," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
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Keywords
corporate social responsibility; consumer purchase intention; customer engagement; social media; moderating role; Jordan;All these keywords.
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