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Sustainable FinTech Innovation Orientation: A Moderated Model

Author

Listed:
  • Manaf Al-Okaily

    (School of Business, Jadara University, Irbid 733, Jordan)

  • Abdul Rahman Al Natour

    (Faculty of Administrative & Financial Sciences, University of Petra, Amman 11196, Jordan)

  • Farah Shishan

    (School of Business, The University of Jordan, Amman 11942, Jordan)

  • Ahmed Al-Dmour

    (School of Business, Al-Ahliyya Amman University, Amman 19328, Jordan)

  • Rasha Alghazzawi

    (King Talal School of Business Technology, Princess Sumaya University for Technology, Amman 1438, Jordan)

  • Malek Alsharairi

    (School of Management and Logistic Sciences, German Jordanian University, Amman 35247, Jordan)

Abstract

Financial technology (otherwise known as FinTech) refers to a type of technology and innovation that tries to improve and automate the delivery and use of financial services. Despite the importance of this technology in people’s financial transactions in improving the management of their financial operations, processes, and lives, there is a lack of empirical evidence about sustainable FinTech services in the Jordanian context. Consequently, this research examines the factors that influence the acceptance of FinTech services, which have a variety of social, environmental, and ecological benefits. This study proposes an integrated model by combining the extended technology acceptance model (TAM) with the perceived enjoyment as an independent variable and electronic word of mouth (eWOM) as a moderator variable simultaneously. A total of 304 responses from Jordanian citizens were analyzed by the quantitative method of partial least squares structural equation modelling (PLS-SEM). The result confirmed that perceived usefulness and perceived enjoyment have a significant and positive influence on users’ decision to use FinTech services. Meanwhile, eWOM is found to moderate the relationship between perceived usefulness and Jordanians’ decisions to use FinTech services. Finally, this study provides practical implications for managers to encourage them to provide adequate, reliable, and sustainable services to their customers at a reasonable cost that fit their demands and ultimately improve their living standards. Current study limitations and future research directions are presented in the last section.

Suggested Citation

  • Manaf Al-Okaily & Abdul Rahman Al Natour & Farah Shishan & Ahmed Al-Dmour & Rasha Alghazzawi & Malek Alsharairi, 2021. "Sustainable FinTech Innovation Orientation: A Moderated Model," Sustainability, MDPI, vol. 13(24), pages 1-11, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13591-:d:698175
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    Cited by:

    1. Mahmood Al-Bashayreh & Dmaithan Almajali & Ahmad Altamimi & Ra’ed Masa’deh & Manaf Al-Okaily, 2022. "An Empirical Investigation of Reasons Influencing Student Acceptance and Rejection of Mobile Learning Apps Usage," Sustainability, MDPI, vol. 14(7), pages 1-14, April.
    2. Wenxiang Zhang & Saeed Siyal & Samina Riaz & Riaz Ahmad & Mohd Faiz Hilmi & Zhi Li, 2023. "Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan," SAGE Open, , vol. 13(3), pages 21582440231, July.
    3. Abeer F. Alkhwaldi & Esraa Esam Alharasis & Maha Shehadeh & Ibrahim A. Abu-AlSondos & Mohammad Salem Oudat & Anas Ahmad Bani Atta, 2022. "Towards an Understanding of FinTech Users’ Adoption: Intention and e-Loyalty Post-COVID-19 from a Developing Country Perspective," Sustainability, MDPI, vol. 14(19), pages 1-23, October.
    4. Hoda M. Aboalsamh & Laith T. Khrais & Sami A. Albahussain, 2023. "Pioneering Perception of Green Fintech in Promoting Sustainable Digital Services Application within Smart Cities," Sustainability, MDPI, vol. 15(14), pages 1-13, July.
    5. Arvind Ashta, 2023. "How Can Fintech Companies Get Involved in the Environment?," Sustainability, MDPI, vol. 15(13), pages 1-18, July.
    6. Ayman A. Alsmadi & Ahmed Shuhaiber & Loai N. Alhawamdeh & Rasha Alghazzawi & Manaf Al-Okaily, 2022. "Twenty Years of Mobile Banking Services Development and Sustainability: A Bibliometric Analysis Overview (2000–2020)," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    7. Dmaithan Almajali & Manaf Al-Okaily & Samer Barakat & Hanadi Al-Zegaier & Zulkhairi Md. Dahalin, 2022. "Students’ Perceptions of the Sustainability of Distance Learning Systems in the Post-COVID-19: A Qualitative Perspective," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    8. Ayman Abdalmajeed Alsmadi & Manaf Al-Okaily & Najed Alrawashdeh & Anwar Al-Gasaymeh & Amer Moh’d Al-hazimeh & Abdulrasheed Zakari, 2023. "A Bibliometric Analysis of Green Bonds and Sustainable Green Energy: Evidence from the Last Fifteen Years (2007–2022)," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
    9. Nejla Ould Daoud Ellili, 2023. "Is there any association between FinTech and sustainability? Evidence from bibliometric review and content analysis," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 748-762, December.
    10. Abdul Rahman Al Natour & Naim Salameh Al-Qadi & Rasmi Meqbel & Hala Zaidan & Hamzah Al-Mawali & Manaf Al-Okaily, 2023. "The Role of Privatisation in Sustaining Auditor Independence: Evidence from the Developing Markets," Sustainability, MDPI, vol. 15(8), pages 1-17, April.

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