Breaking Brands: New Boundaries in Rural Destinations
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References listed on IDEAS
- Hong, Tao & Ma, Tao & Huan, Tzung-Cheng (T.C.), 2015. "Network behavior as driving forces for tourism flows," Journal of Business Research, Elsevier, vol. 68(1), pages 146-156.
- McKercher, Bob & Wong, Celia & Lau, Gigi, 2006. "How tourists consume a destination," Journal of Business Research, Elsevier, vol. 59(5), pages 647-652, May.
- Aleksandra Krajnović & Jurica Bosna & Dražen Jašić, 2013. "Umbrella branding in tourism – model regions of Istria and Dalmatia," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 19(2), pages 201-215, December.
- Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
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- Campo Elías López-Rodríguez & Jorge Alexander Mora-Forero & Ana León-Gómez, 2022. "Strategic Development Associated with Branding in the Tourism Sector: Bibliometric Analysis and Systematic Review of the Literature between the Years 2000 to 2022," Sustainability, MDPI, vol. 14(16), pages 1-19, August.
- Bernard Lane & Elisabeth Kastenholz & Maria João Carneiro, 2022. "Rural Tourism and Sustainability: A Special Issue, Review and Update for the Opening Years of the Twenty-First Century," Sustainability, MDPI, vol. 14(10), pages 1-15, May.
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Keywords
tourism branding; rural tourism; rural destinations; rural tourism marketing; administrative boundaries; travel patterns;All these keywords.
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