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Understanding the New Characteristics and Development Strategies of Coastal Tourism for Post-COVID-19: A Case Study in Korea

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  • Jun-Ik Sohn

    (Department of Urban and Regional Planning, University of Florida, Gainesville, FL 32606, USA)

  • Abhinav Alakshendra

    (Department of Urban and Regional Planning, University of Florida, Gainesville, FL 32606, USA)

  • Hyun-Jung Kim

    (Department of Urban and Regional Planning, University of Florida, Gainesville, FL 32606, USA)

  • Kyu-Han Kim

    (Department of Civil Engineering, Catholic Kwandong University, Gangneung 641-28, Korea)

  • Hyun-Dong Kim

    (The Korean National Section, The World Association for Waterborne Transport Infrastructure (PIANC), B-1000 Brussels, Belgium)

Abstract

The COVID-19 outbreak has restricted international travel, halting tourism globally. Thus, travel demand has shifted from international to domestic destinations. The prolonged travel restriction has changed travel trends and travelers’ behaviors, adversely affecting the tourism industry worldwide. This study attempted to understand and examine the changes in travel preferences, such as choice of destinations, activities, and transportation modes, following the COVID-19 outbreak. This study used primary survey data of 200 respondents collected in June 2020 and secondary survey data collected by the Korea Tourism Organization in 2015 and 2017. The study also examined the role of the government in supporting strategies to prepare for the post-COVID tourism landscape. The analysis showed that the pandemic has caused travelers to favor short-haul destinations where non-contact (socially distanced) travel is possible. The study also found that the distributed land strategy that can make “ untact ” tourism a possibility could boost the struggling tourism industry.

Suggested Citation

  • Jun-Ik Sohn & Abhinav Alakshendra & Hyun-Jung Kim & Kyu-Han Kim & Hyun-Dong Kim, 2021. "Understanding the New Characteristics and Development Strategies of Coastal Tourism for Post-COVID-19: A Case Study in Korea," Sustainability, MDPI, vol. 13(13), pages 1-13, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7408-:d:587150
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    References listed on IDEAS

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    1. Karabulut, Gokhan & Bilgin, Mehmet Huseyin & Demir, Ender & Doker, Asli Cansin, 2020. "How pandemics affect tourism: International evidence," Annals of Tourism Research, Elsevier, vol. 84(C).
    2. Qiu, Richard T.R. & Park, Jinah & Li, ShiNa & Song, Haiyan, 2020. "Social costs of tourism during the COVID-19 pandemic," Annals of Tourism Research, Elsevier, vol. 84(C).
    3. Fotiadis, Anestis & Polyzos, Stathis & Huan, Tzung-Cheng T.C., 2021. "The good, the bad and the ugly on COVID-19 tourism recovery," Annals of Tourism Research, Elsevier, vol. 87(C).
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    1. Walters, Gabby & Magor, Thomas & Kelly, Sarah & Wallin, Ann, 2022. "Cruising through a pandemic: Or not?," Annals of Tourism Research, Elsevier, vol. 97(C).
    2. Woraanong Thotongkam & Thanapong Champahom & Chartaya Nilplub & Warantorn Wimuttisuksuntorn & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2023. "Influencing Travelers’ Behavior in Thailand Comparing Situations of during and Post COVID-19," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    3. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.

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