IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i8p3481-d349896.html
   My bibliography  Save this article

Developing a Corporate Social Responsibility Strategy in India Using the SA 8000 Standard

Author

Listed:
  • Federica Murmura

    (Department of Economics, Society, Politics, University of Urbino Carlo Bo, Via Saffi 42, 61029 Urbino, Italy)

  • Laura Bravi

    (Department of Economics, Society, Politics, University of Urbino Carlo Bo, Via Saffi 42, 61029 Urbino, Italy)

Abstract

In today’s global markets, issues related to Corporate Social Responsibility have greater importance on business performance, and international standards are defined as tools for companies to internalize their sustainability requests. The aim of this paper is to understand how the Social Accountability 8000 (SA 8000) standard is managed by developing countries, focusing on Indian certified companies, analyzing, in detail, of the motivations and benefits that prompted them to certification and barriers to its implementation. The research is based on a qualitative multiple case study. A total number of six companies participated in the research. The study showed that one of the main reasons for Indian companies of being SA 8000 certified is the willingness to satisfy the request for greater transparency on the part of stakeholders and the market in general. The study shows that by certifying SA 8000, Indian textile companies want to be promoters of a more sustainable and ethical way of doing business. The value of the research lies in the decision to focus on the Indian market, and in the textile sector, since India is the first country with the largest number of SA 8000 certified companies among developing countries and its textile industry is relevant all around the world.

Suggested Citation

  • Federica Murmura & Laura Bravi, 2020. "Developing a Corporate Social Responsibility Strategy in India Using the SA 8000 Standard," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:8:p:3481-:d:349896
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/8/3481/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/8/3481/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gilbert, Dirk Ulrich & Rasche, Andreas, 2007. "Discourse Ethics and Social Accountability: The Ethics of SA 8000," Business Ethics Quarterly, Cambridge University Press, vol. 17(2), pages 187-216, April.
    2. Gilberto Santos & Federica Murmura & Laura Bravi, 2018. "SA 8000 as a Tool for a Sustainable Development Strategy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(1), pages 95-105, January.
    3. Zhu, Qinghua & Lai, Kee-hung, 2019. "Enhancing supply chain operations with extended corporate social responsibility practices by multinational enterprises: Social capital perspective from Chinese suppliers," International Journal of Production Economics, Elsevier, vol. 213(C), pages 1-12.
    4. Peter Dobers & Minna Halme, 2009. "Corporate social responsibility and developing countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(5), pages 237-249, September.
    5. Upali Arijita Biswas & Suresh Garg & Archana Singh, 2016. "The need for regulatory intervention in corporate social responsibility in India: evidence from corporate social disclosures," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 12(3), pages 293-317.
    6. Stigzelius, Ingrid & Mark-Herbert, Cecilia, 2009. "Tailoring corporate responsibility to suppliers: Managing SA8000 in Indian garment manufacturing," Scandinavian Journal of Management, Elsevier, vol. 25(1), pages 46-56, March.
    7. Sartor, Marco & Orzes, Guido & Di Mauro, Carmela & Ebrahimpour, Maling & Nassimbeni, Guido, 2016. "The SA8000 social certification standard: Literature review and theory-based research agenda," International Journal of Production Economics, Elsevier, vol. 175(C), pages 164-181.
    8. Paul Ziek, 2009. "Making sense of CSR communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(3), pages 137-145, May.
    9. Castka, Pavel & Balzarova, Michaela A., 2008. "The impact of ISO 9000 and ISO 14000 on standardisation of social responsibility--an inside perspective," International Journal of Production Economics, Elsevier, vol. 113(1), pages 74-87, May.
    10. Waris Ali & Jedrzej George Frynas, 2018. "The Role of Normative CSR‐Promoting Institutions in Stimulating CSR Disclosures in Developing Countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 373-390, July.
    11. Govindan, Kannan & Shankar, Madan & Kannan, Devika, 2018. "Supplier selection based on corporate social responsibility practices," International Journal of Production Economics, Elsevier, vol. 200(C), pages 353-379.
    12. Sushil Kumar & Anab Kidwai, 2018. "CSR disclosures and transparency among top Indian companies," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 16(1), pages 57-70.
    13. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    14. Simone de Colle & Adrian Henriques & Saras Sarasvathy, 2014. "The Paradox of Corporate Social Responsibility Standards," Journal of Business Ethics, Springer, vol. 125(2), pages 177-191, December.
    15. Thomas I. Palley, 2005. "Labour standards, democracy and wages: some cross-country evidence," Journal of International Development, John Wiley & Sons, Ltd., vol. 17(7), pages 883-898.
    16. Zhu, Qinghua & Liu, Junjun & Lai, Kee-hung, 2016. "Corporate social responsibility practices and performance improvement among Chinese national state-owned enterprises," International Journal of Production Economics, Elsevier, vol. 171(P3), pages 417-426.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Irene Marcuzzi & Matteo Podrecca & Marco Sartor & Guido Nassimbeni, 2023. "Out of social accountability: Reasons and alternative paths for SA8000 decertification," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3140-3158, November.
    2. Jajja, Muhammad Shakeel Sadiq & Asif, Muhammad & Montabon, Frank & Chatha, Kamran Ali, 2020. "The indirect effect of social responsibility standards on organizational performance in apparel supply chains: A developing country perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 139(C).
    3. Gilberto Santos & Federica Murmura & Laura Bravi, 2018. "SA 8000 as a Tool for a Sustainable Development Strategy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(1), pages 95-105, January.
    4. Cătălina Silvia Crișan-Mitra & Liana Stanca & Dan-Cristian Dabija, 2020. "Corporate Social Performance: An Assessment Model on an Emerging Market," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    5. Vincent Amooti Bagire & Immaculate Tusiime & Grace Nalweyiso & John Bosco Kakooza, 2011. "Contextual environment and stakeholder perception of corporate social responsibility practices in uganda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(2), pages 102-109, March.
    6. Silvia Ferramosca & Roberto Verona, 2020. "Framing the evolution of corporate social responsibility as a discipline (1973–2018): A large‐scale scientometric analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 178-203, January.
    7. Francesco Testa & Olivier Boiral & Iñaki Heras‐Saizarbitoria, 2018. "Improving CSR performance by hard and soft means: The role of organizational citizenship behaviours and the internalization of CSR standards," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 853-865, September.
    8. Sartor, Marco & Orzes, Guido & Di Mauro, Carmela & Ebrahimpour, Maling & Nassimbeni, Guido, 2016. "The SA8000 social certification standard: Literature review and theory-based research agenda," International Journal of Production Economics, Elsevier, vol. 175(C), pages 164-181.
    9. Sapanna Laysiriroj & Walter Wehrmeyer, 2020. "Intergenerational differences of CSR activities in family-run businesses in eastern Thailand," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 5(1), pages 1-15, December.
    10. Alena Kocmanová & Marie Pavláková Dočekalová & Tomáš Meluzín & Stanislav Škapa, 2020. "Sustainable Investing Model for Decision Makers (Based On Research of Manufacturing Industry in the Czech Republic)," Sustainability, MDPI, vol. 12(20), pages 1-27, October.
    11. Lixin Shen & Kannan Govindan & Madan Shankar, 2015. "Evaluation of Barriers of Corporate Social Responsibility Using an Analytical Hierarchy Process under a Fuzzy Environment—A Textile Case," Sustainability, MDPI, vol. 7(3), pages 1-22, March.
    12. Luis Fonseca & Vitor Silva & José Carlos Sá & Vanda Lima & Gilberto Santos & Rui Silva, 2022. "B Corp versus ISO 9001 and 14001 certifications: Aligned, or alternative paths, towards sustainable development?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 496-508, May.
    13. Shuili Du & C. Bhattacharya & Sankar Sen, 2015. "Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 319-335, October.
    14. Muhammad Mubushar & Shahid Rasool & Muhammad Imtiaz Haider & Roberto Cerchione, 2021. "The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1906-1920, November.
    15. Jorge Matute‐Vallejo & Rafael Bravo & José M. Pina, 2011. "The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(6), pages 317-331, November.
    16. Khan, Majid & Lockhart, James & Bathurst, Ralph, 2021. "The institutional analysis of CSR: Learnings from an emerging country," Emerging Markets Review, Elsevier, vol. 46(C).
    17. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.
    18. Olga Hawn, 2021. "How media coverage of corporate social responsibility and irresponsibility influences cross‐border acquisitions," Strategic Management Journal, Wiley Blackwell, vol. 42(1), pages 58-83, January.
    19. Figueira, Sandra & Gauthier, Caroline & Torres de Oliveira, Rui, 2023. "CSR and stakeholder salience in MNE subsidiaries in emerging markets," International Business Review, Elsevier, vol. 32(5).
    20. Raiswa Saha & Shashi & Roberto Cerchione & Rajwinder Singh & Richa Dahiya, 2020. "Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 409-429, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:8:p:3481-:d:349896. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.